First Japanese PS4 commercial

Could it be that the Japanese youth has a hard on for everything "west" right now? That would justify showing all these "cool" people from other countries really being hyped about the ps4.

One would have to live in Japan to know for sure i guess. If this trend among the target audience is not there, this ad is just mean. :D
 
twentytwo22 said:
Also, not all Japanese commercials are like the ones you see on YouTube.
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This right here!

Whole thread has been "why no Samurai, music from the 1500's that for some reason people think is still the modern music of Japan, Geisha, robots, anime, school girls, tentacles! THIS ISN'T JAPANESE AT ALL!!!!"

Believe it or not, there is tv in the country similar to yours where ever you are, with "normal" commercials.
 
Elvick said:
Even the music didn't seem right for Japan. And rubbing it in that other places of the world got it before them is hardly a good idea to me.
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ZealousD said:
3. The music in the background is not Japanese.
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Maybe the music being 'not Japanese' jangles a bit, but earlier today I was watching the Gaki no Tsukai new years livestream, and I was surprised by the amount of Japanese commercials using western songs. Amazing Grace, some rock, some pop, etc. It's possible that the current marketing trend over there is to emphasize a sort of trendy foreign existence.

Without actually knowing what appeals the audience in Japan, how can you determine whether or not the commercial is good?
 
twentytwo22 said:
It's a seven-day-only ad with a focus on making sure Japanese gamers see the hype and know the release date. That is all.

The next ads will surely feature Japanese gameplay.

Also, not all Japanese commercials are like the ones you see on YouTube.
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Your wasting your breath, there are just too many experts in here to count. They know whats up.
 
ReaperXL07 said:
Your wasting your breath, there are just too many experts in here to count. They know whats up.
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There's no need for that, people are just expressing what they feel from watching the commercial.

I agree that if this is more of a teaser for things to come, it makes sense.
 
I dunno ... I felt like the commercial was weird/western focused until until the end when it showed all the lasers from everywhere else in the world coming back to Japan .... if I lived in Japan the message to me would be that "the PS4 is about to launch in the homeland bitches, the rest of the world is going to learn what a party really is".
 
I think I need to work on my sense of humor, it seems like a cool commercial I don't know how it's a dis towards Japanese gamers. If anything they will probably benefit being last I would be willing to bet sony worked out quite a few issues between launch NA and launch JP.
 
dramatis said:
Maybe the music being 'not Japanese' jangles a bit, but earlier today I was watching the Gaki no Tsukai new years livestream, and I was surprised by the amount of Japanese commercials using western songs. Amazing Grace, some rock, some pop, etc. It's possible that the current marketing trend over there is to emphasize a sort of trendy foreign existence.

Without actually knowing what appeals the audience in Japan, how can you determine whether or not the commercial is good?
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I would have to concur living in Europe for a time American rock and rap can be very big and influence a lot. But there is no way to absolutely know as a American what this commercial says to a Japanese gamer I'm sure the marketing folks didn't shoot dice off of the wall to pick visuals and songs randomly.
 
It's very clever. Japan are suckers for participating in big events, and this not only hammers that home, but suggests that theirs is the climax of the party. Really smart.

I don't think it'll work without the right games, though.
 
The commercial's focus was to build hype by showing thousands of already satisfied PlayStation 4 owners around the world.

The music was also meant to build hype, and I believe it did it's job.
 
That commercial is perfectly fine. As people have said, not every commercial in Japan is weird bullshit with superimposed text.

And depending on how you look at it, it's either "Yea. . .you're last." Or "We saved the best for last."
 
'beta tested everywhere else, for you. Sony <3 Japan'

that's a good commercial. I can see Japan getting hype based solely on how huge the PS4 has become worldwide... ^__^
 
YAY I'M IN THIS COMMERCIAL :DDDD

I agree with hairypeckpeck, the sense that I get is it's more a "Best for Last" sorta thing, ALL THOSE LINES OF PS4 HAPPINESS CONVERGING ON JAPAN!!!

BONDS OF PEOPLE IS THE TRUE POWER
 
sony said they didn't have any Japanese games for the ps4 so it was "delayed" which games do they have now for them?
 
The commercial is perfectly fine, it's just a "Get hype" style commercial that fulfills it's purpose nicely. The music choice is fine as well, I've heard more western music than this in normal JP TV commercials.
 
Got me kind of hyped. Hype is contagious.

i'm counting down the days when Knack outsell Mario 3D in japan. so far UK hasn't let me down
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Screenshot-44.png


Knack will do alright :)

sony said they didn't have any Japanese games for the ps4 so it was "delayed" which games do they have now for them?
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Assassin's Creed 4
Battlefield 4
Call of Duty: Ghosts
Doki-Doki Universe
Dream Club: Host Girls on Stage
Driveclub
Dynasty Warriors 8: Xtreme Legends
FIFA 14
Final Fantasy 14: A Realm Reborn beta
Hohokum
Killzone: Shadow Fall
Knack
Natural Doctrine
Puzzle 4 Sudoku
Tottemo E Mahjong Plus
Resogun
Strider
Watch Dogs
Yakuza: Restoration
 
This ads probably won't get much attention in Japan. Where's Yakuza? Dynasty Warrior? Idolmaster? FFXIV? It's supposed to be commercial for Japanese but all I see are a bunch of foreigners in it.
 
Before people keep posting the music is weird for Japan, guess what, they live on planet earth and have internet oh and a thing called airplanes!

"western" music and artists have been popular there for decades and will continue to be. Hate to put all you guy's weird assumptions that Japan still lives in some crazy bubble where they get nothing from outside their own land but stuff like Gaga, has been in their pop culture since the start too. Theres nothing weird about the music choice, or the commercial. And its not some "new trend" for western music there, it might be new if you count... the 1950's as new since thats when it started.

#getabookonhapanesemedia

Fuck, even David Bowe had a goddamn concert there like 2 months ago sold out.

sorry to blow you guy's minds like that with common information lol but its really annoying to see almost an entire thread of people assuming that this kind of stuff isn't every day for them... like they arn't human or something.
 
This commercial is as Japanese as that All-Japan University Killzone tournament with hot Japanese chicks watching, but it's cool that Joe's in it lol
 
Jinko said:
This really looks like an Ad made my the western office.

I mean the text isn't even in Katakana :S
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Do you really think Japanese people don't know what NEW YORK, SYDNEY and PARIS are? Seriously? SYDNEY maybe I'll give you, but they've never seen NEW YORK or PARIS at all. . .in their lives.

Some of these comments make me think the "basement dweller. . ." stereotype has some water.
 
ITT: People assume that today's Japanese youth is still entirely xenophobic and that their family honor is being attacked by Sony's release of the PS4 to western countries first.

I thought it was a fun ad
 
So why are people saying Sony doesn't want PS4 to sell in Japan if the whole commercial is about how it's done well internationally?

To me it's more like "See? PS4 isn't a failure, and now we're coming after you."
 
As a Brit, if this ad was the other way around, and showed queues of people in countries like Japan, South Korea, China and India to get me excited, I'd be completely baffled as to what they were thinking.

I'm sure Japan will feel the same way.
 
Every time I read a commercial thread here, I am blown away at how pessimistic and just downright horrible most people here are at reading commercials
 
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