Warning - Long message:
This is Andrew Walker, CEO of R8 Games. First of all thanks for all the interest, its great that you are passionate about AG Racing and hopefully we can do something special for you.
Let me try and address your worries about the low goal and explain a few things about our motivating factors.
About the low pledge goal: Is it low? I guess it may seem low when you look at standard studio costs of a FULL development. But we all know, the standard studio model is different for indies. We have grown up with this, we have lived and breathed the project for about a year now (off-and-on, playing with ideas and concepts), we understand the demands and the directors are all prepared to work for free calling in favours and even invested our own money - £30k so far btw. We understand the risks and everything has been carefully considered.
This started out as a bit of a pet project and then grew because of the interest we started to get and our confidence grew with the interest. But commercially we needed to try and outline a plan and get cash to get this to the next stage. Early on we approached Debt Funders, Publishers and investors; plans and costings were drawn up/ changed weekly, business plans had to be scrapped and ambitions needed to be trimmed. The difficulty we had was that everyone loved the idea but they would lead us along until the final moment when they would reveal that they wanted to own the IP or need guarantees; creating hoops for us to jump through for very little money.
It became clear very early on that they wanted facts and figures to sign off on cash and ALL of them wanted Kickstarter as a means of validating it on a commercial level. Kickstarter is not something to be taken lightly however and we have been through enough pain to get to where we are right now to just throw it away with some knee jerk reaction. Ask for too much and we are greedy, ask for too little and we are unrealistic, either way it can make or break a concept and thankfully the rules have been tightened up to stop people taking advance of good people so we are well aware of the risks and what we need to do to make it work. We toyed with doing one in
November/December last year this was in fact as a result of all the pressure we had been getting to pay people, but it was too early. One publisher took us right through to commercial agreement stage wanting us to do Kickstarter as a means of setting out a KPI but they still wanted the IP and offered very little money, keeping us dangling on a string. It was a nervy time and it very nearly broke us to be honest, but we decided, screw it, in the face of no real options we decided to try to hammer this out ourselves why not go through a bit more pain to push the project a bit further? I am being honest when I say it was one of the scariest decisions I had to make to try and go it alone.
We created the TPP to grow the community and we created a mechanism to pay for our expenses and basic equipment; but in reality it was still not enough to make any progress or give up our day jobs. But we created a great network and rewarded the people that chose to become engaged and showed faith early on. We worked weekends and nights and early to try and keep on top of things, this is where we are now.
To try and get the information we needed to attract publishers/investors/debt funders we submitted the concept onto Steam the response was incredible by the way but it was still not enough data to pry money from risk averse investors even though we are in the top 1% of all concept on there.
It was great to talk to Ian Anderson about this and our struggles and he never gave up his faith in us and what we were trying to achieve. We have both been dealt big blows commercially in the past and we know the risks. He appreciates our commitment and in return we have forged a very strong relationship brothers in arms so to speak. We know what we can do but its very hard these days to get anywhere. Even if you are decent people with honourable goals - people will always challenge you and throw obstacles in your way.
So why 35k? Well, we have commercial interest in this, and as a base line we need to prove the concept but we also need to make sure we can grow the interest as a minimum to gain the exposure we so badly need. Whether that means putting it through steam early access with a partner after Kickstarter, asking for an advance from a publisher, or subject to interest keep going on our own. We will protect the game and our promise to you. Holding on to the crown jewels is important to us so we dont want to go with the publisher option btw.
£35k gives us options and it gives us control. We can do a lot with that money including creating a proof of concept to gain team and craft sponsorship (we have some great options in this area). We would also have merchandising and we would also have early access sales and any other money we can generate. All of this money would be re-invested to give us more commercial options to expand the scope.
The short answer is it is an amount of money we need to give us the options and ammunition we need to light the commercial fire and secure its future. Have we considered everything? Hell yes!
Please get behind what we are trying to do which is to bring back a genre that means a lot to many people. I have learnt a lot during this journey so far. Let your work do the talking and keep pushing forward. Thats when doors open and dreams are made.
Have some faith we know what we are doing. We will try to clear things up on Kickstarter tomorrow. Your feedback has been great.
Cheers,
Andrew.