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[GTI Guy]

Fox News Dropping 'Fair & Balanced' Slogan After Two Decades

http://www.msn.com/en-us/tv/news/fo...decades/ar-BBCGon0?li=BBmkt5R&ocid=spartanntp

You can’t call Fox News “fair and balanced” anymore… because they’re not calling themselves that anymore.

The cable news network is dropping its famous “Fair & Balanced” marketing slogan, according to New York Magazine — a slogan that’s been an integral part of Fox News since the channel debuted in 1996. The motto was an invention of late founder/chairman Roger Ailes, who resigned last year after a series of sexual-harassment allegations. Fox will reportedly rely on its other tagline going forward: “Most Watched. Most Trusted.”
The “Fair & Balanced” moniker was a controversial one, viewed by some as a way for the conservative-leaning news channel to feign editorial objectivity. (NY Mag‘s Gabriel Sherman calls it an example of “Ailes’ cynical genius at its most successful.”) But Ailes insisted it was a necessary guideline to fight the tide of a largely liberal media. “He would say, ‘The news is like a ship. If you take hands off the wheel, it pulls hard to the left,'” a Fox News senior producer remembers.

The move is the latest sign that Fox News is busy rebuilding its identity in the wake of Ailes’ departure, along with the high-profile exits of anchors Megyn Kelly (who left to join NBC News) and Bill O’Reilly (who was fired following his own sexual-harassment scandal).

A Fox News spokesperson confirmed that the network hasn’t used the “Fair & Balanced” slogan in external marketing or on-air promotions since August, but said “the shift has nothing to do with programming or editorial decisions.”

 

[bigkrev]

New slogan is "Most watched, Most trusted"

.....both statements are true, sadly.

 

[Loudninja]

So they just jump to another lie lol

“Most Watched. Most Trusted.”

 

[higemaru]

Didn't they drop down to #3 in cable news ratings? Can't even be truthful about that smh

 

[ArkhamFantasy]

Since when is third place first place?

 

[Order]

So they just jump to another lie lol

The fucked up part is it's probably not even a lie

 

[BatDan]

Amazing they kept up that lie for two decades.
"Most Watched" isn't even true anymore, not with them becoming Brietbart lite.

First clip relevant

 

[RoKKeR]

Aren't they in 3rd nowadays?

 

[lazygecko]

The fucked up part is it's probably not even a lie

Their ratings plummeting since Trump's election has been widely publicized.

 

[night814]

Didn't they drop down to #3 in cable news ratings? Can't even be truthful about that smh

This is exactly why, they're pushing a false narrative just like they always have about everything.

 

[Shadybiz]

New slogan is "Most watched, Most trusted"

.....both statements are true, sadly.

STILL a lie. I think they dropped to 3rd in news networks recently.

 

[BocoDragon]

They should also adopt WP's "Democracy Dies in Darkness" slogan, because it's just as appropriate for them in very different ways.

 

[Skytylz]

STILL a lie. I think they dropped to 3rd in news networks recently.

That's among a certain age demographic at a certain time I think. Pretty sure they are still number 1 in overall numbers because old people watch cable news.

 

[AstroNut325]

But Ailes insisted it was a necessary guideline to fight the tide of a largely liberal media. “He would say, ‘The news is like a ship. If you take hands off the wheel, it pulls hard to the left,'” a Fox News senior producer remembers.

W T F

 

[Dash_Riprock]

Well at least it true.

Spoiler

from a certain point of view

 

[jett]

Faux News has probably done irreparable damage to Murica.

But out of curiosity I wonder what news sources did right-wing Americans seek out before its existence.

 

[NullPointer]

Should be:

Most Watched*, Most Trusted**

 

[Muffin1611]

W T F

I don't know how much you know about naval culture (I'm an expert) but steering and keeping the ship from going left are huge parts of it.

 

[Lord Frieza]

Their ratings plummeting since Trump's election has been widely publicized.

Plummeted is strong, but yeah, they are third overall now. They are still pretty up at the oldest demo, but they are pretty down on the key demo of 24-49. There's really no 'star' there either, outside Hannity.

 

[CountAntonius]

 

[Gentleman Jack]

Faux News has probably done irreparable damage to Murica.

But out of curiosity I wonder what news sources did right-wing Americans seek out before its existence.

Conservative newspapers and AM talk radio filled that role.

 

[jelly]

Surely if they aren't the most watch they can't use that slogan. False advertising. Does that apply in the US?

 

[Trumplestiltskin]

Plummeted is strong, but yeah, they are third overall now. They are still pretty up at the oldest demo, but they are pretty down on the key demo of 24-49. There's really no 'star' there either, outside Hannity.

I think that was for one week.

EDIT: http://variety.com/2017/tv/news/cable-news-ratings-fox-news-msnbc-1202017940/

Yup. They posted the highest rated quarter in cable news history. Rumors of their demise are #FakeNews

 

[Gentleman Jack]

Surely if they aren't the most watch they can't use that slogan. False advertising. Does that apply in the US?

Do you really think they faced any regulatory scrutiny using "Fair and Balanced" for 21 years?

 

[eqqsquizitine]

But Ailes insisted it was a necessary guideline to fight the tide of a largely liberal media. “He would say, ‘The news is like a ship. If you take hands off the wheel, it pulls hard to the left,'” a Fox News senior producer remembers.

I wonder why

 

[G0523]

We all know what their new slogan will be:

 

[Breads]

 

[MagnaderAlpha]

Fox News: "#1 Alternative Fact News Source on Cable Television!"

 

[Occam]

Shouldn't it be "Successfully Brainwashing Morons into Voting Against Their Own Interests"?

 

[LosDaddie]

I think that was for one week.

EDIT: http://variety.com/2017/tv/news/cable-news-ratings-fox-news-msnbc-1202017940/

Yup. They posted the highest rated quarter in cable news history. Rumors of their demise are #FakeNews

Thanks for the clarification

 

[Lord Frieza]

I think that was for one week.

EDIT: http://variety.com/2017/tv/news/cable-news-ratings-fox-news-msnbc-1202017940/

Yup. They posted the highest rated quarter in cable news history. Rumors of their demise are #FakeNews

This is an article from March before O'Reilly was even canned.

 

[Mr.Shrugglesツ]

Ships pull to the left?

 

[Jerm411]

Fox News...Most Watched. Most Covfefe.

 

[Lord Frieza]

Ships pull to the left?

Basically a sinister way of saying that reality has a liberal bias

 

[adj_noun]

“He would say, ‘The news is like a ship. If you take hands off the wheel, it pulls hard to the left,'” a Fox News senior producer remembers.

Shouldn't that be hard to port.

 

[Lord Frieza]

Thanks for the clarification

Read the date on the article

 

[wildfire]

STILL a lie. I think they dropped to 3rd in news networks recently.

The first is a half lie. The second isn't something that can be debated.


I say half truth because while their ratings have gone down the are still the most watched by any ideological group.


60% of Conservatives only watch Fox News.

Liberals are spread out across so many different sources none of them have a dedicated fan base anything like Fox News.

 

[Trumplestiltskin]

This is an article from March before O'Reilly was even canned.

Second quarter isn't even over yet, brah.

Are you going to celebrate weekly victories but ignore quarterlies?

 

[Fenderputty]

New slogan is "Most watched, Most trusted"

.....both statements are true, sadly.

They've slipped in ratings and are currently losing to both CNN and MSNBC

I think that was for one week.

EDIT: http://variety.com/2017/tv/news/cable-news-ratings-fox-news-msnbc-1202017940/

Yup. They posted the highest rated quarter in cable news history. Rumors of their demise are #FakeNews

Hmmm ... will have to wait for full quarter results I suppose. Bummer

 

[Lord Frieza]

Second quarter isn't even over yet, brah.

Are you going to celebrate weekly victories but ignore quarterlies?

There's a five month difference between now and that article, of which they lost their highest rated show, brah. And no one said "demise" anyway. I don't think anyone seriously thinks they're on a literal death March, but they are on a downturn and number 3 right now.

 

[Trumplestiltskin]

There's a five month difference between now and that article, of which they lost their highest rated show, brah. And no one said "demise" anyway. I don't think anyone seriously thinks they're on a literal death March, but they are on a downturn and number 3 right now.

It's June, in what world is March five months ago?

I think Fox News is giving you the vapors.

 

[SwiftDeath]

We never said we should be trusted

Muhahahahaha

 

[slit]

They should change it to: "HELP! We're on fire!"

 

[Lord Frieza]

It's June, in what world is March five months ago?

I think Fox News is giving you the vapors.

You're right, I was off in my count, thinking it was August for some reason. Doesn't really matter to what I said, though.