I actually was pleasantly suprised!
For one, don't know if it's my 90s PC gaming roots, but I actually dug the art direction in an over the top, "Blake Stone" sorta way

...it most certainly didn't turn me off
The real winner is the genuine attempt from the guys at Day One Studios trying to do something fucking new! ...or at least unique!
I mean, here we are quite a ways now into the "next-gen" and for whatever reasons, HD efforts like these still feel far and few between. The tech is truly trying to open doors and not just enhance an already familiar experience...
I mean, I really applaud that because unlike The Force Unleashed's physics, Fracture's seems like it will actually be the core foundation (lawl lawl) of the gameplay....not just an impressive show
....well if they actually go all out in the later levels because yeah, 3/4s of the demo is a damn tutorial!
WTF!? ....at least give us another level to put our newly aquired skills and understanding to the test....because really, this game rewards you for being creative, so allows the player to do that