pixelprototype
Neo Member
From someone with training in marketing, presentations and comercial design, the best advice I can give you is to always do PR on your terms. If you don't feel comfortable doing live performances or video blogs, try creating an avatar in such material. Maybe even get someone to read a script for you if you're not comfortable to record your own voice. If you record your own voice, don't be afraid to do as many takes as necessary.
This also applies to interviews. If you don't feel comfortable doing a voice interview, ask if messengers are an option. You can take your time formulating answers and it mostly is easier for the journalists too, as they don't have to do a transcript later.
There's a saying in German "Wie man in den Wald hineinruft so kommt es auch zurück!" You'll get the echo according to how you call into the woods. Meaning that you can foster the kind of tone of your PR on your terms. That can be aggressive or sterile, friendly or cocky, as long as it conveys your enthusiasm and devotion to your game.
Be genuine and mostly you will find that the response will be positive. Make sure to adress criticism, even if unfounded and don't get too defensive. Again, the PR interactions have to happen on your terms, so if you find that you get upset about a comment or troll, it's better to not react publicly.
Your game looks quite charming by the way. Wish you all the best.
Thanks so much for this advice it's actually really refreshing to hear someone say doing it at your own terms could work (though I do understand being more proactive will probably have wider reach at a faster pace). I'm socially awkward so I feel that sometimes doing the latter will work against me lol.
By the way I downloaded your game Prost and like it a lot, easy to get into (though I found out I was quite bad at it in the beginning hehe..) -- I am a sucker for pixel art and thought the art was awesome!