Gamasutra: PlayStation Vita's biggest challenge: Convincing developers

The Vita needs to be $150 with some sort of flash memory. There is no way around it. The greatest sofware line up in the world could be on the cards, but if they honestly think that this market of $99 Nexus 7 tablets / Mini IPads / and IPods is somehow different from the Vita's, than they have officially lost the plot.

Kaz and co. are probably aching to do an official price drop. Sony in 2012 has to be smart with pricing. The cogs and landmarks are probably set into motion and we'll probably see an official price drop once profits have wiped out investment dollars. The long wait is the kiss the death.

If I was Andrew House/Kaz Hirai and I chose to revive the vita instead of killing it, assuming I would be profitable or break even on hardware, I would:

- Do bundles this year and try to live out this first, tough, holiday season at $250, though every $250 SKU would come bundled with an 8GB MC and a game
- Drop the prices of all MC by ~50%, introduce 64 and 128GB MC SKUs, scrap 4GB SKU
- Price drop around end of March/Beginning of April (new FY). $169 with 8GB MC in the unit.
- PSVita 2000 with mini HDMI and built in 16GB Flash Memory, LTE SKU where you can play anywhere.
- 7-8 inch tablet SKU with detachable pad like wikipad. Yearly upgrades to keep up with tablet market
- 4.3-4.8 inch phone SKU with slide out psp go/xperia play format. Yearly upgrades to keep up with smart phone market
- PSM games and day to day apps need to flow constantly. It's coming out next week so we'll see how the apps are released. Furthermore price needs to be free - 10 bucks and include PSN functionality such as trophies/leaderboard/multiplayer
- No more $49.99 games, matter of fact most games need to be $29.99 or lower
- Price parity on PSN games and retail games. PSN games are usually more expensive when they should be cheaper.

Among other things, but even doing all that is no guarantee of success and there's still problems with some of the things I mentioned, but that's the kind of path I would take if I wanted to revive the damn thing.


Sony should buy Crash Bandicoot, reboot the series and haven't lay like it originally did ^_^

I bet the brand would have a huge positive cache, if word spread that Sony acquired the IP - good for both. I fear Sony is/was too naive to see that.

Activision would have to want to sell it for a reasonable amount as well. Kottick probably wants 10 times what it's worth right now, I don't think anyone should pay over $5 million for the rights to Crash.
 
I think the biggest disadvantge of the Vita is that it tries to sell super advanced graphics on a handheld system. Their main selling argument - as I have seen it - was its "power", along the lines of "look at how much power our portable system has! It's got almost the power of a our PS3...". And what did they show to underline this argument? Uncharted.

I think this selling argument doesn't work. People seem not to be interested in it. Seriously, who gives a fuck if it has PS3 level visuals? At the end of the day, it's just more of the same, just lesser than what you can have on a PS3.
Well Sony originally sold the Vita as being as powerful as the PS3 which it clearly isn't by a long shot. Once developers found out that it wasn't quite the case, their interest probably went away.

Sony's goal lately just seems to be to not lose money rather than sell hardware units. It's just too bad they aren't doing a good job at the not losing money part either.
 
2009:

Sony guy #1: It's decided. We're gonna release the PSP2. Should we call some 3rd parties?

Sony guy #2: What for?


2012:

Sony guy #2: Why isn't anybody making games for the Vita?

Sony guy #1: What is a Vita?
 
I may now view Sony as a company that had one really good idea with the PS1, and who have been coasting on that success ever since, simply assuming they would get support and dominance because they deserve it.
Can't believe you've realized that just now. That was obvious.
 
Gotta convince their own devs first...

And their own marketing division.

....do they even have a marketing division left anymore? Here in North America, they've been going a terrible job marketing this thing to the masses. I have never seen a Vita commercial that shows direct footage of games or even advertises software directly.
 
If I was in charge of Sony, I would quietly begin killing Vita, moving all my internal teams to PS4 (if there any making Vita games anyways), and try like hell to convince 3rd parties that Sony will not make the same mistakes with the PS4 it made with Vita.

Then we should be glad that you are not, especially with your Nintendo bias.
 
I think the biggest disadvantge of the Vita is that it tries to sell super advanced graphics on a handheld system. Their main selling argument - as I have seen it - was its "power", along the lines of "look at how much power our portable system has! It's got almost the power of a our PS3...". And what did they show to underline this argument? Uncharted.

I think this selling argument doesn't work. People seem not to be interested in it. Seriously, who gives a fuck if it has PS3 level visuals? At the end of the day, it's just more of the same, just lesser than what you can have on a PS3.

If at least Monster Hunter was on it, or I don't know, any other compelling, unique games you cannot have on PS3.

I don't know, I really think it's over. Quite objectivly speaking, the handheld market is not a market anymore. It's almost a Nintendo monopoly. Since the DS, they've found a fomula (ideal mix of hardware power, fresh idea, innovation, unique games and games you can only have on the system + their own almost undestrucktable IPs) that you cannot compete with them anymore, unless you offer something completely different, or outperform them in ALL of their areas. Outperforming Nintendo in only hardware power on the handheld market seems to just not be nearly enough.

Really hard situation...

You talk about Nintendo, however they are also getting pushed out of the portable arena. The disruption from 199.99 smartphones and cheap tablets are also affecting them, undoubtedly much less than Sony, but they have their own challenges to face. See 3DS worldwide performance for indication.
 
Then we should be glad that you are not, especially with your Nintendo bias.

Wow, that card hasn't been played against me in a while.

How about this..instead of just throwing a mindless insult, tell me what you would do differently, given what we know about Vita's worldwide sales and current slate of announced games.
 
Sony can not even get their own top tier 1st party development studios to develop for Vita, so that does not send forth a convincing message that anyone else should either. Have Naughty Dog or Guerrilla or SuckerPunch develop a Vita exclusive and then maybe you'll get some other developers on board.
 
2009:

Sony guy #1: It's decided. We're gonna release the PSP2. Should we call some 3rd parties?

Sony guy #2: What for?


2012:

Sony guy #2: Why isn't anybody making games for the Vita?

Sony guy #1: What is a Vita?

You see Sony guy #1 is still under the impression it's called PSP2.

Sony can not even get their own top tier 1st party development studios to develop for Vita, so that does not send forth a convincing message that anyone else should either. Have Naughty Dog or Guerrilla or SuckerPunch develop a Vita exclusive and then maybe you'll get some other developers on board.

http://www.youtube.com/watch?v=W38ycjEvZQw

Okay, technically it's a merged Cambridge Studio.
 
You talk about Nintendo, however they are also getting pushed out of the portable arena. The disruption from 199.99 smartphones and cheap tablets are also affecting them, undoubtedly much less than Sony, but they have their own challenges to face. See 3DS worldwide performance for indication.

You mean the 3DS? The thing that's actually selling faster than the DS?
 
mm hmmm

I think that could be pretty detrimental in Japan. In the West, developers are so ingrained with XBOX that they will probably be fine.
It's a problem because it allows Nintendo to set the pace of the upcoming gen.
 
It's a problem because it allows Nintendo to set the pace of the upcoming gen.

In Japan maybe, but judging Western 3rd parties Wii U announcements and public statements, I don't think Nintendo is going to set much of anything in the West.
 
It's a problem because it allows Nintendo to set the pace of the upcoming gen.

I'm getting a Wii U at launch and all, but in a lot of people's eyes, Nintendo is finally catching up to the current gen, not setting the pace of the upcoming one.
 
You talk about Nintendo, however they are also getting pushed out of the portable arena. The disruption from 199.99 smartphones and cheap tablets are also affecting them, undoubtedly much less than Sony, but they have their own challenges to face. See 3DS worldwide performance for indication.

Oh? 3DS is Nintendo's fastest selling system in their history. At the end of June, it sold 19 million units worldwide. This was before the XL and NSMB2 and other games.

Well fuck me man, if that is getting pushed out, I'm sure Sony would definitely take it.
 
Oh? 3DS is Nintendo's fastest selling system in their history. At the end of June, it sold 19 million units worldwide. This was before the XL and NSMB2 and other games.

Well fuck me man, if that is getting pushed out, I'm sure Sony would definitely take it.

You aren't looking at the shape of the sales curves here, though. DS started very slowly, but built up steam; 3DS appears to be following the opposite sales pattern. Its sales in the US have been very weak recently, compared to a very strong holiday last year. Japan is a different beast, of course.

Regardless, I think we can both agree that both Nintendo and Sony are being hit in varying degrees by the rise of smartphones; the real question should be who is getting hit harder. Nintendo obviously suffers by having their casual brain-age base largely stolen out from under them, which is a very specific and nearly quantifiable loss, while Sony suffers more broadly, as the smartphones encroach on the high tech, convergence-device-y design philosophy behind the portable playstation line as a whole.

So far it looks to me like Sony is suffering more, but both are being hit.
 
I'm getting a Wii U at launch and all, but in a lot of people's eyes, Nintendo is finally catching up to the current gen, not setting the pace of the upcoming one.
That's not my point. The Wii U is forcing Sony & MS to release a new console at least before the holidays of next year, even though they don't seem to be in a hurry. If the Wii U life cycle lasts 5yrs, they could again force the next-gen even thought MS & Sony aren't in a rush to do so. They could be rush into the next-gen if Nintendo introduces a new functionality that makes their consoles obsolete (other than processing power).
 
I may now view Sony as a company that had one really good idea with the PS1, and who have been coasting on that success ever since, simply assuming they would get support and dominance because they deserve it.

Yeah I think that's the main insight to glean from this. One can only hope that they learn some lessons in time for PS4.
 
You aren't looking at the shape of the sales curves here, though. DS started very slowly, but built up steam; 3DS appears to be following the opposite sales pattern. Its sales in the US have been very weak recently, compared to a very strong holiday last year. Japan is a different beast, of course.

Regardless, I think we can both agree that both Nintendo and Sony are being hit in varying degrees by the rise of smartphones; the real question should be who is getting hit harder. Nintendo obviously suffers by having their casual brain-age base largely stolen out from under them, which is a very specific and nearly quantifiable loss, while Sony suffers more broadly, as the smartphones encroach on the high tech, convergence devicey design philosophy behind the portable playstation line.

So far it looks to me like Sony is suffering more, but both are being hit.

I think it's really hard to tell because we know almost nothing about how the 3DS is doing in Europe right now after the XL.

I anticipate the 3DS will clean up during the holidays in NA as Nintendo systems usually do, but obviously I don't know that for sure.
 
It needs more than just price.

Revision with image rebranding.
169.99 for 16GB
Software needs a hard Cap of 29.99$
Sell adapters to use Micro SD Cards.
Apps.
Not horribad Marketing.
Apps and .99 cents games.
Needs software that shows why this device should exist

If I were Sony, I'd actually wait at least one year before doing this. I think the Western market is mostly unreachable - right now at least. The Japanese market might want to move on from the PSP in 12-24 months after the last bunch of big titles released. I mean, it's been like that with other consoles and handhelds in the past, they jump in popularity as soon as the old hardware becomes really old (last seen: to a certain extent concerning software development with PS2/Wii->PS3, DS->PSP).

As soon as that happens, we might see some 3rd Parties like Square Enix, Falcom, Capcom, SEGA jumping on with some more titles and if marketed correctly (and if the points in the quote are given), it could become a cult hit like the PSP is right now. Maybe not the same level of success but not a flop anymore.

For the west, it might be more like the Saturn... a few dedicated fans, some nice titles, many imports that are worth it. If they want to change this, it would need several well-known franchises or even a great fresh franchise (Gravity Rush was a great start, but that's just one game...) with a new concept - not a change in gameplay per se, but social features/making usage of mobility/doing something cool so that maybe one handheld might be used by more people and interest raises. Many smiled at StreetPass, but it really stands out on the 3DS as a great feature using the abilities of a portable system! Sorry - Call of Duty and Assassins Creed will be great games but they won't be system sellers since they are basically "the console experience on the handheld" which is fun for enthusiasts but not really a great concept for a system seller of a handheld. These kind of titles would sell when the handheld already has a huge user base; as of now, I predict they bomb and Activision and Ubisoft will be reluctant to pull that stunt again... Now as I said, the games on the Vita would need to prominentely use a feature of the Vita or it's portability so that it has an ace over console games and gives players a reason to buy the Vita. StreetPass makes people carry around their 3DS, other people see the 3DS on the bus, train, public places which raises interest and is basically marketing - I'm not saying Sony should copy something like that, but they need to use their creativity to create a way so that people use the Vita as a handheld in public with cool new software not available on the PS3...

So it's rather not convincing developers, but putting money on good or great developers so that they come up with something. The Vita is quite a future proof machine from a technological point of view so of it could start selling in 1 or 2 years, it could still at least be a formidable success if done right.
 
Sony can not even get their own top tier 1st party development studios to develop for Vita, so that does not send forth a convincing message that anyone else should either. Have Naughty Dog or Guerrilla or SuckerPunch develop a Vita exclusive and then maybe you'll get some other developers on board.

You mean the 3DS? The thing that's actually selling faster than the DS?

It already started to fall behind the DS, It already has received all the big profile games that it could, the 3DS would be lucky to make a 3/4 (still good numbers) of the DS Ltd.

Besides the fact that has lost money for Nintendo.

However I won't dwell too much on this as this topic is about the Vita.
 
It already started to fall behind the DS, It already has received all the big profile games that it could, the 3DS would be lucky to make a 3/4 (still good numbers) of the DS Ltd.

Besides the fact that has lost money for Nintendo.

However I won't dwell too much on this as this topic is about the Vita.

Pokemon, and I guess MH4 in Japan
 
I may now view Sony as a company that had one really good idea with the PS1, and who have been coasting on that success ever since, simply assuming they would get support and dominance because they deserve it.

just now? That's my impression for nearly a decade. With PSX they fought really hard to get that support and they had a console that was made to support development of new generation of games, it was accessible and attractive, on top of that they had great marketing. PSX was positioned perfectly by Sony and it delivered, Nintendo of that time having all that foolish anti third party policies basically pushed everything toward Sony very quickly.

With the PS2 everyone already assumed it's going to be the market leader, it had huge exclusive games in development already, others really didn't have a chance. all because of success of PSX. The weak competition really helped too, Nintendo and even their first party games were having huge decline, Microsoft was new and late to the party, they didn't have the 3rd party connections Sony had, their system was expensive to make, they only really attracted the PC only developers of the time, something PS2 didn't have. The very same developers who made the biggest games of this generation.

Now with PS3 still the assumed third party support was there, it already had MGS and FF exclusive, even GTA4. same goes to PSP but it all fell apart over time, because of Sony's arrogance and now far smarter competitors that planned far ahead of Sony. Looks like Sony just noticed that ship has sailed long ago. when they announce a PS4, there won't be similar exclusive support from the 3rd parties anymore. I think Sony never had a proper competition before this generation.
 
This doesn't seem like it would be very hard. We all know a price drop is coming. Sony should partner up with a few people and say 'hey we are going to heavily promote this price drop when it happens on x day' Start devoloping Vita games and we will advertise the Vita running your games when the price drop happens. So hopefully have these games releasing around the same time. They could make it a real event, almost like a second launch. The price drop and hype of the new unexpected games would drive sales, and then more devs could make games for it.
 
It already started to fall behind the DS, It already has received all the big profile games that it could, the 3DS would be lucky to make a 3/4 (still good numbers) of the DS Ltd.

I hear there's this game called Pokemon. Maybe moreso than Mario, is probably what will ensure that the 3DS doesn't fail.

Sony's never going to have anything like that, which is why third party support is even more important to them. Which is sad because I don't think the higher ups really realize that and it seems pretty clear that Yoshida gets frustrated when people ask about the lack of third party support.

This doesn't seem like it would be very hard. We all know a price drop is coming. Sony should partner up with a few people and say 'hey we are going to heavily promote this price drop when it happens on x day' Start devoloping Vita games and we will advertise the Vita running your games when the price drop happens. So hopefully have these games releasing around the same time.

They pretty much partnered the PSP 2000's launch with Crisis Core in Japan. I always thought that was a good idea. I don't know that Soul Sacrifice or even God Eater 2 would be put out along the launch of a new model though.
 
This doesn't seem like it would be very hard. We all know a price drop is coming. Sony should partner up with a few people and say 'hey we are going to heavily promote this price drop when it happens on x day' Start devoloping Vita games and we will advertise the Vita running your games when the price drop happens. So hopefully have these games releasing around the same time.

You have a pretty optimistic view of game development schedules.
 
Pokemon, and I guess MH4 in Japan

Animal Crossing sold ~10M on DS, if I recall correctly from Nintendo FRs, which would make it a bigger hit than any game Sony has ever made sans GT. But I do agree that the 3DS has already seen some very big releases to little effect in the US.
 
I want a Vita, games like PSO, JSR, and EDF are the games that appeal to me, but I don't have much confidence in long term support for the platform. Hopefully that's something Sony can turn around sooner than later.
 
Animal Crossing sold ~10M on DS, if I recall correct, which would make it a bigger hit than any game Sony has ever made sans GT. But I do agree that the 3DS has already seen some very big releases to little effect in the US.

Yeah Pokemon is really the last hope for seeing North America sales explode IMO. Mario Kart, 3D Mario, 2D Mario..Nintendo has already brought out most of its big guns.
 
This is typically something you should try to do before launching a platform. I love my Vita, but no one can really give a solid explanation of why it exists, and I have a very hard time telling someone why they should be interested.


Haha my first thought reading this.

"Let's create a product and then find the problem it solves"

You create products that solve problems in the first place.....

Shows absolute lack of foresight by Sony.
 
Pokemon, and I guess MH4 in Japan

I hear there's this game called Pokemon. Maybe moreso than Mario, is probably what will ensure that the 3DS doesn't fail.

Sony's never going to have anything like that, which is why third party support is even more important to them. Which is sad because I don't think the higher ups really realize that and it seems pretty clear that Yoshida gets frustrated when people ask about the lack of third party support.


Pokemon was already released for it and the DS at the same time, it's a backwards compatible system and it was advertised profusely being played on the 3DS. However I acknowledge that the next entry on the series would make a big splash on the system, it wouldn't be as big as a hardware mover for it.

MH4 is the mainline sequel, but it already has an entry in the system. Most of their problems are worldwide and I doubt MH4 would do much for them there.
 
"PS Vita is the best hardware to bring a very immersive game experience onto portable," he said.

Well that may be true but here's the problem. Consumers don't want a "very immersive game experience" on a portable platform. I'm sure some will, but there's not a great market for this.

I think folks are a lot more attracted to a unique, portable friendly experience that they can't get on a console.
 
Haha my first thought reading this.

"Let's create a product and then find the problem it solves"

You create products that solve problems in the first place.....

Shows absolute lack of foresight by Sony.

Yeah, they think they are in the businesses of selling things, that's not how it works Sony, if your product doesn't solve a problem or serves a need it won't sell to consumers, the consumers buy entertainment devices, they need software/content that has this quality and it's unique for it, if you don't secure that first you have no product, stupid Sony.

Heads need to roll on SCE.
 
Haha my first thought reading this.

"Let's create a product and then find the problem it solves"

You create products that solve problems in the first place.....

Shows absolute lack of foresight by Sony.

What? The Vita was made to solve all the problems the PSP had. It solved the UMD problem by getting rid of it, it solved the single analog stick problem by adding another, it solved the problem of not having a touchscreen like its competition does, and most importently it solved the problem of the graphics looking outdated at this point in time.

I mean its a freaking video game system. What more do you expect from the hardware.
 
I mean its a freaking video game system. What more do you expect from the hardware.

I think that's precisely the point. People don't really want a portable video game machine. The general masses are fine with their smartphones and iPod Touches for their mobile gaming fixes.
 
What? The Vita was made to solve all the problems the PSP had. It solved the UMD problem by getting rid of it, it solved the single analog stick problem by adding another, it solved the problem of not having a touchscreen like its competition does, and most importently it solved the problem of the graphics looking outdated at this point in time.

I mean its a freaking video game system. What more do you expect from the hardware.

The landscape is different, Sony didn't need to only improve upon the PSP to have a chance at success, they have to battle against the 3DS/tablets/smartphones. Sony failed out of the gate.
 
You talk about Nintendo, however they are also getting pushed out of the portable arena. The disruption from 199.99 smartphones and cheap tablets are also affecting them, undoubtedly much less than Sony, but they have their own challenges to face. See 3DS worldwide performance for indication.

I think at the end of the day, the quantity and quality of games for the system will "save" it. The foundation on which their idea for their system is build on is not so easy do defeat.

Back to topic. Why didn't Sony develop somthing new? Maybe a sincere attempt at rebooting Crash Bandicoot would have been a success on Vita. At least something new. 3D platformers work well on portable systems. Cinematic experiences apparently not so much. Cinematic experience and handheld just doesn't fit together.

The Vita lacked an surpirse!

I myself am not even a huge handhelf fan, but when I - for example - learned about Luigi's Manson 2 (an exclusive title from a home console) or Kid Icarus (and INSANELY cool and well made "reboot" of kid Icarus, and just plain and simple an awesome game on so many levels), I really had to get a 3DS.

Then Resident Evil Revelations came. Wow, a kinda oldskool Resi game? Count me in.

Where were the surpirses on Vita? You know, a new Crash Bandicoot Game and/or a "Crash Team Racing 2" would have been enough to make be buy a Vita - no kidding :D
 
What? The Vita was made to solve all the problems the PSP had. It solved the UMD problem by getting rid of it, it solved the single analog stick problem by adding another, it solved the problem of not having a touchscreen like its competition does, and most importently it solved the problem of the graphics looking outdated at this point in time.

I mean its a freaking video game system. What more do you expect from the hardware.

"Problem" from a market perspective.
 
Well that may be true but here's the problem. Consumers don't want a "very immersive game experience" on a portable platform. I'm sure some will, but there's not a great market for this.

I think folks are a lot more attracted to a unique, portable friendly experience that they can't get on a console.

Yeah and people don't need super detailed graphix at home

calm down with the Nintendo PR


"people" want everything, if it can do complicated stuff then it can do simplistic things as well
 
I think that's precisely the point. People don't really want a portable video game machine. The general masses are fine with their smartphones and iPod Touches for their mobile gaming fixes.

Eh maybe, but it sure is sad to think that a device like that would kill off such a huge part of the indestry. Its a less powerful, more expensive device, with a large monthly fee, and only has games that wouldn't even sell at all at 5 dollars because they aren't frankly even worth that.
 
Animal Crossing sold ~10M on DS, if I recall correctly from Nintendo FRs, which would make it a bigger hit than any game Sony has ever made sans GT. But I do agree that the 3DS has already seen some very big releases to little effect in the US.

Probably due to not being able to sustain any momentum for the system itself. They launch giant cylanders, but aren't really sustaining it with releases, big or small to make it look appealing to whoever wants the system. It's just one big drought with some form of snow storm around the holidays, because Nintendo effectively placed their products in the only give a fuck about it in the Holiday bins.
 
Well considering the PS4 is supposedly using off the shelf PC parts, Sony would have to make some seriously stupid decision for developers to not support the PS4.
The Vita is using out-of-the-shelf Mobile parts and is getting almost nothing from Mobile developers. I was actually expecting that games like Real Racing 3 to be coming for the system.
 
If Sony won't support the VITA, what reason do we have to expect them to do any better with the PS4?

I know I sure don't.
 
I think at the end of the day, the quantity and quality of games for the system will "save" it. The foundation on which their idea for their system is build on is not so easy do defeat.

Back to topic. Why didn't Sony develop somthing new? Maybe a sincere attempt at rebooting Crash Bandicoot would have been a success on Vita. At least something new. 3D platformers work well on portable systems. Cinematic experiences apparently not so much. Cinematic experience and handheld just doesn't fit together.

The Vita lacked an surpirse!

I myself am not even a huge handhelf fan, but when I - for example - learned about Luigi's Manson 2 (an exclusive title from a home console) or Kid Icarus (and INSANELY cool and well made "reboot" of kid Icarus, and just plain and simple an awesome game on so many levels), I really had to get a 3DS.

Then Resident Evil Revelations came. Wow, a kinda oldskool Resi game? Count me in.

Where were the surpirses on Vita? You know, a new Crash Bandicoot Game and/or a "Crash Team Racing 2" would have been enough to make be buy a Vita - no kidding :D

I think that tearaway has potential to surprise, Soul Sacrifice is interesting, Killzone shows the power of the system. but it needs more than just them. The hardware needs to give them a chance to make an impact and price is a big barrier for that.
 
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