This discussion is idiotic.
If giantbomb never announced any of that coverage, game came out and received a 5 out out 5, nobody would say a damn thing.
However, they chose to do a much more interesting thing, covering the development backstage, allowing the audience to interact with the creators of the game, decides not to review it (in other words, they chose not to help the game on metacritic, which is what's used to justify a game's failure/success) and people bitch?
People are complaining because a gaming website is providing actual coverage of a game, from start to finish, instead of giving out a number in a scale of 1 to 5.
In a nutshell, people are complaining because a website is giving them all the material they need to make a decision if the game is good or bad, instead of telling you if the game is good or bad. Bizarro world indeed.