All I'm reading from most of these comments is that we have a lot of un experienced adults (in many aspects of life).
I'm 41, heavily tattooed and so is my wife. Neither of us have face tattoos, but if my wife did when we met seventeen plus years ago, I would've found it alluring.
There is a right way to have a face tattoo designed to work with your face and then there is a wrong way. The wrong way is on a lot of people, bad designs that don't work with the face shape (like randomly slapping a sticker on something and you notice afterwards the placement is way off).
A lot can be said here, like you shouldn't be tattooing your face till at least you have 3/4 of your body tattooed.
What you're seeing now and days is kids being influenced by urban ghetto culture that go for tattoos in visible areas for their first tattoos. These hood tattoos are also terribly done, so when you slap it on a face or hands, it just looks like shit.
Biggest thing about a face tattoo, is it might read wrong or sound off since it's your face, but subtle tattoos, that work with that persons face. Something small on the side or along the hairline.
Tattoos have always been the "Poor Mans Jewelry", they aren't for everyone, but since they've become so popular over the last twenty years, almost everyone has them. The younger generation is starting to not be interested in them due to their popularity and not getting them since it's more mainstream.