Hall of Fame for the DUMBEST comments made by game devs and publishers:

Rush2112

Gold Member
1. "Just don't play it." Naoki Yoshida, FFXIV Dawntrail backlash

2. "If you want the full experience, buy the deluxe edition." Peter Molyneux, Fable III.

3. "You think you do, but you don't" J. Allen Brack on demand for World of Warcraft Classic

4. "You're playing it wrong" David Cage, Heavy Rain, Beyond: Two Souls.

5. "It's not about the money" John Riccitielo, EA.

6. "Single player games are dead" EA, Ubisoft execs on multiple occasions.

7. "Our goal was not fun" Jeff Kaplan, Overwatch 2 PvE.

8. "We didn't want to make a political statement" Ubisoft, Division 2.

9. "Don't you guys have phones?" Wyatt Cheng, Diablo Immortal.

10. "NFTs are the future of gaming." Ubisoft.

11. "We're proud of our work on Anthem." Bioware.

12. "We don't crunch at CD Projekt Red" CDPR leadership, cyberpunk 2077.

13. "We'll fix it later" Todd Howard, Skyrim, Fallout 4.
 
"every time we ship a game on PlayStation... Sony captures 30 percent of the revenue that we do on their platform and then they use that money... to do things to try to reduce Xbox's survival on the market."

- Phil Spencer

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"It's only 4 games"
"You shouldn't be expecting day and date PC releases"
"Don't expect Ori 2 on Switch"
"Next year will be special"
"I hear you Banjo fans"
 
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The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.

As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we're looking at average per-player credit earn rates on a daily basis, and we'll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.

We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.

Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.

(yes, that was an actual quote from "EACommunityTeam" regarding SW Battlefield 2 and its monenization on Reddit, it went just as well as you'd expect)

Bonus award to Sarah Bond for trying to respond why Tango Gameworks was shut down, and failing spectacularly:

 

EA on the Battlefield V Backlash: 'Accept It or Don't Buy the Game'


I knew this was going to be a fight when I pushed for female soldiers in Battlefield. I have a daughter, and I don't want to ever have to answer her question of "why can't I make a character that looks like me" with "because you're a girl."
 
Missed this one:

"Fortunately, we have a product for people who aren't able to get some form of connectivity; it's called Xbox 360"
To be fair to Geoff Keighley, his instant reply to that really cut through to the heart of the matter: 'so stick with 360, that's your message if you don't like it?'

Games journalism is not really a legitimate profession, but saying that to the head of Xbox at the time knowing it would be broadcast was top notch.

Don's face as soon as he heard the question - he knew he had just dropped a nuclear clanger.
 
"And here we have this GIANT ENEMY CRAB!"
"Didge you rike it?!"
"One Mirrion Trups! Wwwwooaaaoowwww"
"IT'S Ridge Racer! RIDDDGGEEEEE RAAACEERRR!!"
"PEEEGGLLLEEE 2!!"
"My Body is Ready!"
"Don't ask me for SHIT!"

Oldies but goldies... not exactly a dev but: "Toodloo Toodloo Toodloo" *Mr. Caffeine* "Yikes!".
 
""We like to tell big stories and we want people to put the Destiny universe on the same shelf they put Lord of the Rings, Harry Potter, or Star Wars; we've already seen they do that with Halo."
- Pete Parsons, the COO of Bungie a year before the release of Destiny

Also the classic:
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"A real fan would would find a way to make it happen." - Randy Pitchford (Regarding the pleas to not charge $80 for Borderlands 4).

 
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1. "Just don't play it." Naoki Yoshida, FFXIV Dawntrail backlash

2. "If you want the full experience, buy the deluxe edition." Peter Molyneux, Fable III.

3. "You think you do, but you don't" J. Allen Brack on demand for World of Warcraft Classic

4. "You're playing it wrong" David Cage, Heavy Rain, Beyond: Two Souls.

5. "It's not about the money" John Riccitielo, EA.

6. "Single player games are dead" EA, Ubisoft execs on multiple occasions.

7. "Our goal was not fun" Jeff Kaplan, Overwatch 2 PvE.

8. "We didn't want to make a political statement" Ubisoft, Division 2.

9. "Don't you guys have phones?" Wyatt Cheng, Diablo Immortal.

10. "NFTs are the future of gaming." Ubisoft.

11. "We're proud of our work on Anthem." Bioware.

12. "We don't crunch at CD Projekt Red" CDPR leadership, cyberpunk 2077.

13. "We'll fix it later" Todd Howard, Skyrim, Fallout 4.
"We have a product for those people, it's called Xbox 360"-Don Mattrick
 
Mattrick with the 360 line and the blizzard guy asking if you have phones are genuine heavyweight dumbassery.

Gotta respect that kind of boneheadedness.
 
"And here we have this GIANT ENEMY CRAB!"
"Didge you rike it?!"
"One Mirrion Trups! Wwwwooaaaoowwww"
"IT'S Ridge Racer! RIDDDGGEEEEE RAAACEERRR!!"
"PEEEGGLLLEEE 2!!"
"My Body is Ready!"
"Don't ask me for SHIT!"

Oldies but goldies... not exactly a dev but: "Toodloo Toodloo Toodloo" *Mr. Caffeine* "Yikes!".
The giant enemy crab line is only terrible because it was preceded by claims of historically accurate versions of real battles from feudal japan.
 
Mark Gerhard (Build a Rocket Boy's co-CEO)

Article:
Mark Gerhard was asked if he believes "all the people who reacted negatively were financed by someone", to which he replied: "100 percent."


 
I also ways like the hubris of this one, especially given how god of war and uncharted later passed Halo. In general, it's good practice not to discuss your competition or prod them much, but Aaron couldn't help himself.

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Kojima's you'll regret your words and deeds is up there.

Todd's it just works and I heard online our games are buggy is also peak delusion.
 
"And here we have this GIANT ENEMY CRAB!"
"Didge you rike it?!"
"One Mirrion Trups! Wwwwooaaaoowwww"
"IT'S Ridge Racer! RIDDDGGEEEEE RAAACEERRR!!"
"PEEEGGLLLEEE 2!!"
"My Body is Ready!"
"Don't ask me for SHIT!"

Oldies but goldies... not exactly a dev but: "Toodloo Toodloo Toodloo" *Mr. Caffeine* "Yikes!".
I was there during the Playstation event in 2006 (2005? I don't remember). You could hear a fly after the Ridddddge Racer. Cold as ice.
 
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