Crazy sounds better.
What I meant by marketed correctly -- the bullet points:
- Return to form for the franchise (The long-awaited sequel to 2007's Halo 3!)
- New game modes and features, including customizable loadouts!
- Spartan Ops -- an evolution of Firefight. Take the cooperative experience to the next level. Plus, new content weekly/bi-monthly to keep you entertained!
- Earn credits across all game modes to upgrade your Spartan. Each Spartan is a unique reflection of the player. (Customizable codpieces for teabagging would sell copies, too.)
- Rich, cooperative campaign experience
Toss in a deep map editor that 343 promises to look toward for future matchmaking maps, and you've got a chance at gaining the lead this year, imo.