The announcer is not a huge deal. You hear him but I can't express how frenetic a lot of the gameplay is, it is super helpful to have him yell "kill the carrier" or whatever.
And what a silly criticism, he already used to yell "flag taken" so how is a change in wording any different?
Right now it has a distinct sound cue (a little whining sound), then the announcement "Kill their carrier!", then a constant waypoint saying "KILL". When you kill the carrier it says, surprise, "Carrier kill!", while the flag waypoint changes to read "PROTECT 0:30", counting down, accompanied by the helpful announcement "Protect your flag!" and a print to the left side of the screen reading "ENEMY TEAM DROPPED YOUR FLAG", and then, if it's not picked up again -- restarting the whole process -- it finally announces, "Flag reset!" (and prints "RED/BLUE TEAM FLAG RESET" to the left side of the screen).
Which is all fine in context (and not that different from earlier games), when it's not being spammed as a result of the aforementioned frenetic gameplay, and I actually really like the KILL, PROTECT, and ESCORT waypoints (though I think "KILL" should only be visible when the carrier is) and understand their inclusion. But it starts to get kind of tiring once it's intermingled with a constant barrage of other announcements and text in two different places (for things as mundane as "KILL" or "ASSIST" or "RELOAD THIS" -- which bear in mind will also have medals popping out in the final build, more than ever before). And some of
these are downright condescending: the game announces "Carrying flag" when you walk over it, in case you didn't realize. And in case you
really didn't realize you get "CARRYING FLAG" at the top of your screen over an insert bigger than your health bar. Don't get me started on Oddball's "+5 BALL HOLDER!"
Also, one of the major things for expert players is that "Flag dropped" and "Flag taken" were passive voice. "Kill their carrier" and "Protect your flag" are active commands, and risk being patronizing, or even downright obnoxious when you're trying to do what you are told and repeatedly failing (Ghaleon alluded to exactly this, in fact). And it all adds to the sneaking (and likely unfair) suspicion some long-terms fans have that 343 doesn't really care about courting them as much as it does dredging in a larger fanbase with all these added tooltips and backpatting announcements. When Frankie appeals to focus testing and so on, as true as that may all be, it gets established fans' heckles up. Because
they are not in the focus groups, but they have a strong suspicion of who is.
None of this is helped by 343's dearth of explanation to those same long-term fans. 343 are obviously passionate people who go out of their way to engage with the likes of us both here and in person, but the general marketing and explanation of what we are seeing (courtesy of noisy, fuzzy, off-screen youtubes from diligent fans) has been, well, lacking.