Hell Is Us Director Not a Fan of Silksong's Surprise Release-Date Announcement - "..a little callous."

It is a shit move by Team Cherry for other devs. Look, I am playing it right now, but let's not forget also the fuckup with no preorders, no preload, 2 weeks notice for projects that were planned to release on that day for over a year. They've been radio silent for the longest fucking time and they couldn't think of a date to give until 2 weeks before release really?

Imagine you worked your ass off to make a game, a new franchise that needs a bit of all the spotlight it can get, you think you have a nice release window and BAM, the game fans have been meme waiting for since SEVEN YEARS is almost effectively shadow dropped with 2 weeks notice.

I would be pissed too.
hell is us dev it that you
Are you serious?

Hell is us is made by ~50 peoples give or take. They'll be fine. These are made by a bunch of ex-Eidos Deus ex team who wanted to make a passionate game and you talk shit to them like they're fucking ubisoft or something? They need to make a lesson to make unique games? I'm sorry what game is like Hell is us with the exploration, adult themes and puzzles? Gonzito Gonzito can you think of one?

But another Metroidvania.. oh yea, that's totally unique, never seen that before, a sequel even, wowowowweeee
Even huge corporations don't even do that, so among indies? I mean it is a shit move.

Imagine if Rockstar kept silence on release date and shadow dropped in the middle of a busy month in gaming? You really think everyone at every studios would not fucking curse them?

Of course they don't have to announce anything, still a dick move.
That too is a shit move

Flabbergasting even considering Microsoft had expedition 33 on fucking gamepass. I also called that move a stupid fucking one when it was announced.

Thankfully word of mouth and Oblivion sucking ass in performances helped Expedition 33



Not a shit move to shit on your competition...

Hold Up Wtf GIF by Bounce


I mean if you want to say Team cherry could do it, well yes, duh, they actually did.

Its also ok for other devs being in the storm to say they think its insensitive.

I really don't think Team cherry here made a move to hurt devs nor is it ever their intention to hurt others, I think the guy is clearly borderline autistic and never thought about it. I mean look, they were apparently fucking oblivious they were the #1 most wishlisted game on Steam, no preorder, no preload? The guy might as well be the equivalent of living in a vault with no contact to the outside world.
Rupert Grint Smoking GIF by Apple TV+
 
Looks like the Hell is Us dev doesn't like competition and wants other studios to plan their marketing and release that works with his game. lolol


Hey Coke,

Would you mind telling the world when youre new flavour is showing up on store shelves so our company can adjust marketing and launch dates of our new product? We'll need about 24 weeks notice to realign everything. Thanks!

Signed,

Pepsi exec
 
I don't know if Silksong impacted their game... I got Silksong at launch, but if it hadn't been released this month, I wouldn't have gotten their game even if it cost half the price lol
 
and just like Buggy Loop Buggy Loop eurogamer is also coddling this cuck.
He's not saying that at all. The opposite actually: if Team Cherry had stuck to the normal practice of communicating a release date a couple of months in advance, everybody else (including Hell Is Us) could have moved out of THEIR way. And I agree with him: why not at least pay your colleagues from other studios, whose chance at success is infinitely smaller than Silksong's, that small courtesy?
 
It's so weird how devs think the market should cater to their interests, and then try to wrap up that selfish motivation into some fake virtue position. Every game release doesn't need to be convenient for all other devs.

Unless they're breaking some law, trying to guilt-trip them because their game is good is just petty, and expecting consumers to care is just dumb. More games are coming out than ever, the best way to immunize yourself is make your game different enough that you have less direct competition.
 
Last edited:
It's so weird how devs think the market should cater to their interests, and then try to wrap up that selfish motivation into some fake virtue position. Every game release doesn't need to be convenient for all other devs.

Unless they're breaking some law, trying to guilt-trip them because their game is good is just petty, and expecting consumers to care is just dumb. More games are coming out than ever, the best way to immunize yourself is make your game different enough that you have less direct competition.
Because game studios are a weird bunch and think everyone else owes them something. Hence, the crazy takes they do on social media, badmouth other devs, or even rag on customers sometimes.

Nobody thinks this way in other industries.

In fact, trying to formally set some kind of standard marketing/release strategy that purposely coordinates with other companies is even sketchy and getting close to a misconduct issue. It probably isnt, but the jist of it is.
 
Hey guys,

Would you all mind staying off the roads at 8:30 am? Or at least tell me what time you'll be in rush hour?

I want to plan my morning drive best as possible. Thanks.
 
Because game studios are a weird bunch and think everyone else owes them something. Hence, the crazy takes they do on social media, badmouth other devs, or even rag on customers sometimes.

Nobody thinks this way in other industries.

In fact, trying to formally set some kind of standard marketing/release strategy that purposely coordinates with other companies is even sketchy and getting close to a misconduct issue. It probably isnt, but the jist of it is.

Mostly agree, but at this point I'd throw in other entertainment industries (comics, movies, etc.) as having the same problems. There is too much theater kid/reddit mod energy in North American game dev, and you don't see the same from employees at eastern companies.

Digital distribution opened up more of the world to sell to, game engines made it easier to produce the product, but the downside is you gotta compete with the rest of the world too.
 
I understand their bitterness with the situation, but Team Cherry is not responsible for the well-being of the industry. They mind their own business and that's it.

Chronos releasing the same day doesn't help either. It's the same kind of game.
 
I understand their bitterness with the situation, but Team Cherry is not responsible for the well-being of the industry. They mind their own business and that's it.

Chronos releasing the same day doesn't help either. It's the same kind of game.
I heard youre working on a big game. Would you mind telling the world 12 months in advance the release date? Thanks!

Zero industries do this.
 
I think you should tell everyone your release date!

Why?

Dont worry about it. Whether we move up our release date and marketing to beat your game to the punch, or delay it a month later it's none of your business. But hey, can you still tell us your launch date? Have a good weekend.
 
the demo seals the coffin.
?
I liked the demo, it made me want the game. And it's 88% very positive on Steam now.

But I'm playing Silksong now so 🤷‍♂️

Silksong is not for everyone though so I don't think the Hell is Us devs should think much about it. Just remind those who aren't into 2D metroidvanias that the game exist, there are other games coming that is more likely to steal their thunder.
 
Last edited:
Aside as a means to embrace that 'fuck you" energy - why not give the courtesy of a at least a target date they're shooting for to allow others to readjust their own schedule?

No, TC isn't obligated to do so. Nor is it about other companies making better products. It just would have been a polite gesture to extend to others. I certainly don't see the downside of it.

LOL, Team Cherry NO CUCK! Other devs suck balls!

If He Dies Ivan Drago GIF


Then surprise pikachu face when a legit studio closes who made quite a good first time? Oh well! Totally healthy industry. Totally won't be awkward at GDC. Unique new franchise totally deserves to be PWNED by a 7 years in waiting sequel, GIT GUDDDDD

This is WAR, not for fucking pussies!

spongebob caveman GIF


Silksong had only to lose by having the other games... possibly move away from the same week release? wait how does that work out..

Ryan Reynolds Reaction GIF


Oh yea, that Hell is Us pushed to October/November totally steals the $20 spotlight of Silksong.

Coke vs Pepsi guys! Hahahah I know my economics, I saw a youtube video once. Because it was really binary, buying silksong in september and ? nothing else in october/november/december. Sorry no more money. Like picking a soda at the vending machine for getting that fat cheeseburger down the stomach. SAME TASTE, SAME GENRE, Impossible to distance them! Dog eat dog and all that in the indie scene! Rawr yes bitches, Team cherry ain't letting that fat pocket drain away to a game later in the year! It gets it all!
 
I get it. When a movie releases in theatres, that release date is often chosen based on other major movie release dates so there is obviously communication. Probably the same in game industry. I agree that's frustrating for other developers and maybe not a good way to go about it.

On their pricing though, I found it to be intelligent. I would have waited for a sale since it's such a difficult game, but at this price I bought it immediately. They can price it for whatever they want. People love to complain about everything and anything.
 
Last edited:
Are you serious?

Hell is us is made by ~50 peoples give or take. They'll be fine. These are made by a bunch of ex-Eidos Deus ex team who wanted to make a passionate game and you talk shit to them like they're fucking ubisoft or something? They need to make a lesson to make unique games? I'm sorry what game is like Hell is us with the exploration, adult themes and puzzles? Gonzito Gonzito can you think of one?

But another Metroidvania.. oh yea, that's totally unique, never seen that before, a sequel even, wowowowweeee

You can tell the guy hasn't played the game because his message is hilarious

and just like Buggy Loop Buggy Loop eurogamer is also coddling this cuck.
He's not saying that at all. The opposite actually: if Team Cherry had stuck to the normal practice of communicating a release date a couple of months in advance, everybody else (including Hell Is Us) could have moved out of THEIR way. And I agree with him: why not at least pay your colleagues from other studios, whose chance at success is infinitely smaller than Silksong's, that small courtesy?

Jei7DZNY29EVCVpx.gif
 
Last edited:
I feel bad for the guy. His team made a great game that is being overlooked by the greater gaming populace. A small part of that is because of Silksong, but most of that is just because September was absolutely stacked for games. The game deserved better, and ten years from now it will be one of those cult classics everything claimed they loved back in the day, but I don't think Silksongs release was the main issue and I don't think developers have to let everyone know when they are dropping their games.
exactly my point

I would wager this shitty game is going to be in the halloween steam sale for 50% off or more. Guranteed.

Here is the thing - if you showed me a random collection of screenshots from Hell is us in 5 years time I wouldnt be able to tell you what game it was from the other absolutely mass produced generic shit we get on a monthly basis nowadays, but Silksong will be instantly recognisable for 20+ years from now likely with high daily players on Steam.

Game devs often suffer from Dunning Kruger, it's tragic. I also can gurantee the budget blown on Hell is us was vastly larger than SIlksong and it will probably not break even. They need to learn a lesson to make unique games and not just copy mechanics from other games over and over again for full AAA asking price
The game is great, there is literally NOTHING like it in the last 5-10 years. It was made by a small team. It's absolutely unique and shares little to no mechanics with the games you think it's the same as.

You pulled all of this straight out of your ass...with your face.
 
I can't believe that Team Cherry didn't check in with every indie dev on the planet to make sure their release date was ok with everyone.
 
Some people in this industry just have to stop and choose their words more wisely. I totally get feeling that way as a person. I don't get saying that out loud as part of the public face of your game. Words mean things and "callous" is a strong word. We all feel petty and pissy and shit as people but swallow it when your multi-million product is part of the equation. Coming off as bitter isn't gonna help, especially not nowadays where people clown on every small comment on social media.
 
Did developers on Hell is Us reach out to every other developer in the industry to make sure they were ok with Hell is Us' release date before announcing it?
 
Seems like less of a surprise release and more "ok we are finally done now". They took their time to get it right, but there's no point further delaying it to hit some arbitrary date after people have already waited so long.
 
Its a bad situation.

Silksong does have an audience that they have earned. Which kinda enjoyed the shadow drop. (Just like Oblivion R). They can do as they please.

With that said, Hell is Us is hell of a cool game. Will definitely pick it up later. Didn't love the combat in demo, but everything else was right up my alley. Hopefully it gets better.
 
and just like Buggy Loop Buggy Loop eurogamer is also coddling this cuck.
He's not saying that at all. The opposite actually: if Team Cherry had stuck to the normal practice of communicating a release date a couple of months in advance, everybody else (including Hell Is Us) could have moved out of THEIR way. And I agree with him: why not at least pay your colleagues from other studios, whose chance at success is infinitely smaller than Silksong's, that small courtesy?
Let's apply the same logic to CoD: it will sell no matter what, so Activision as a courtesy will move the release past NY so some smaller studios can reap the benefits of pre-Christmas spending.

Ha Ha Smile GIF by The Tonight Show Starring Jimmy Fallon
 
I haven't bought Hell Is Us yet, but his reaction isn't hate, it's simply human to feel disappointed.

Imagine if GTA VI shadow dropped on the exact same day as Silksong, with a surprise PC release at launch as well. Do you think Team Cherry would be happy about that? It would basically wipe out all the hype that Silksong had built with a single announcement. Would people still insist that Rockstar owes indie studios nothing? Honestly, if that happened, it would be insane.
 
I haven't bought Hell Is Us yet, but his reaction isn't hate, it's simply human to feel disappointed.

Imagine if GTA VI shadow dropped on the exact same day as Silksong, with a surprise PC release at launch as well. Do you think Team Cherry would be happy about that? It would basically wipe out all the hype that Silksong had built with a single announcement. Would people still insist that Rockstar owes indie studios nothing? Honestly, if that happened, it would be insane.

People don't realize how difficult it is to make a video game how much effort goes into working on something for years, only for an unexpected situation to derail it. I can understand the director's frustration. It makes sense: Silksong managed to reach 500,000 players, while Hell is Us, a brand-new IP from a new studio, only drew a few thousand on Steam at launch.

Still, asking for sympathy these days is a tough ask.
 
Top Bottom