Its better quality/tasting than the other super common fast-food mainstays (McDonalds, Burger King, Wendys, Arbys, etc), and moreso, the service is 1,000,000x better than all of them- actually good and friendly, even if all the "my pleasures" are insipid, vs. the lethargic apathy bordering on hostility and almost comic ineptitude, combined with disgusting, dirty stores you experience elsewhere. I don't care about the politics of their CEO's, which I don't personally care for, but the restaurants themselves are excellent and well-ran for fast food and serve enjoyable food