TWICE: What do you expect will happen?
Sanders: Its really hard to handicap. I cant tell, which side, if any, will win.
Right now its like a Mexican standoff. If the consumer continues to support both formats, the industry will as well.
It will be really pivotal what Toshiba does this fourth quarter in hardware.
If they sell through everything they ship, and its a big number at the price points that are coming out, then I think [HD DVD] will be around for a long time. If they dont, then it could go Blu-rays way.
But Toshiba is getting very, very aggressive on pricing, which is putting pressure on Blu-ray player manufacturers to bring prices down. As a content company we just want more hardware in the homes. So whatever drives more hardware is good to see. Right now it looks like there is price pressure on both sides because there are two formats more pressure than there would be if there was only one format.
So, for our interests, more razors means well sell more razor blades down the road.