MEDIA ALERT * MEDIA ALERT * MEDIA ALERT
"MIDNIGHT MADNESS" AT GAME CRAZY
Hundreds of Consumers Wait in Line to Purchase the Hottest Item of the Holiday Season: Nintendo DS
Saturday, Nov. 20, 10 p.m.
WHAT:
Hundreds of consumers will wait in line this Saturday, Nov. 20, at midnight to be the first in the world to buy the highly anticipated new Nintendo DS game system. The Nintendo DS portable game system features dual screens, a touch screen, a voice interface and two forms of wireless connection. The event will be held at Game Crazy in Redmond.
Game Crazy will be transformed into the "hot spot" with giveaways and game-play competitions. Counting down to the sale of the first Nintendo DS, the store will stay open through midnight.
Once the Nintendo DS systems go on sale, consumers can immediately wirelessly communicate with other fans using the new PictoChat feature, instantly creating a social gaming environment.
Retailers expect the Nintendo DS, priced at $149.99, to be one of the most highly sought-after gifts this holiday season. One million units of the Nintendo DS are expected to fly off of store shelves by end of the year.
WHO: Consumers and video game fans of all ages
WHEN: Saturday, Nov. 20
10 p.m. Activities begin
11 p.m. Consumers line up to purchase the Nintendo DS
11:45 p.m. Countdown to midnight
Midnight The first Nintendo DS goes on sale. Consumers in the store purchase systems and new DS owners chat and play games with one another wirelessly.
WHERE: Game Crazy
8867 161st St. N.E.
Redmond, WA 98052
NEWS/VISUALS:
* Hundreds of dedicated fans lined up at Game Crazy's retail location, eagerly waiting to purchase the new Nintendo DS*
* Consumers interacting with the wireless features of the Nintendo DS
* A Nintendo executive and Wesley Sand, Game Crazy's executive vice president of merchandising, will be on site for interviews about the consumer demand for Nintendo DS
* Consumer reactions to their new Nintendo DS systems
* B-roll available
Heh, prepared press release with details on the amout of people lined up? Getting DreamCast vibes here!
*Notice the passed tense.