Yeah. I'm kicking myself for actually signing up with the company now instead of as a personal account, since that'll probably make it last even longer. Apparently it took up to 2 weeks even before they probably opened the floodgates with this announcement. Sigh.Especially if you're not on windows. And their publisher registration isn't automatic...
@peace_runner Yes. You can develop games only for PS Vita (and "PS Vita TV"). Phones are out of scope of "Unity for PSM".
@peace_runner games will be in the same section on PS Vita. On Android devices, games created w/ Unity-for-PSM will not be displayed.