[Insider Trading] Ubisoft CEO Thinks Star Wars Outlaws Failed Because ‘The Brand’ Was Less Popular

And yet I would have bought 1313 day 1 from the snippets we saw of that prior to its cancellation. Yet from what I saw of outlaws my opinion was "meh, looks meh, I might play it when it's free"….funny that.
 
By the brand you mean Star Wars?? They do realize it is like right after Pokemon in popularity and revenue right?
And it doesnt even matter. Good games will sell. Otherwise new IPs wouldnt sell.

I guesd the avengers game flopped because marvel wasnt that popular at the time and now marvel rivals was lucky because marvel is at peak popularity /s
 
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I can get still behind the idea, that they want me to play a woman. But why do I have to play the woman who still sits at 5am in a 70s/80s disco because no one was drunk enough to make a move on her.
 
The brand does is indeed less popular, but they made a boring mediocre product that had performance issues and basic AI stealth problems at launch.

Each time before the release of their games though, they hype up how incredible and innovative they are...only to release the most re-fried slop that absolutely plays into their open-world formula each time.
 
He's absolutely right. In the past, the Star Wars brand would have absolutely carried a mediocre game like this. Turns out when the brand has fallen out of favor, it's actually a negative drag on the product - so the game needs to be even better to get traction. The game still wouldn't have been good, but it would have had the Star Wars label - and that would have been enough.
 
At the very least they should have let you pick between a male or female protagonist. You know like how they did for Odyssey, Valhalla, the last Farcry 6, and recently Avatar. I don't think most people even knew you had that choice with Avatar given the advertising for it.
Seeing how France has 'evolved' I understand why they did what they did (Ubisoft)
 
And I think it failed because it just wasn't that good of a game.

Environments look very pretty, but that's all there is to say.
 
These people are willing to lose billions tanking the companies they work for in the pursuit of their ideologies.
I honestly don't see it as ideology. They are looking to maximize sales by targeting women and hbtq people. But they never expect that they'll lose their original audience. They want to keep the cake and eat it too.
 
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I honestly don't see it as ideology. They are looking to maximize sales by targeting women and hbtq people. But they never expect that they'll lose their original audience. They want to keep the cake and eat it too.
It is an ideology because your reasoning implies stupidity and you don't create these massive companies in the first place by being stupid. It's like turning a well known steak house into a vegan restaurant expecting to keep your old customers.
 
I honestly don't see it as ideology. They are looking to maximize sales by targeting women and hbtq people. But they never expect that they'll lose their original audience. They want to keep the cake and eat it too.

The people with the ideologies convince the money minded people at the top of the company to sign off on this stuff. The whole debacle with Sweet Baby Inc who have friends and associates in these companies that get them hired, to add their input, is an example of this.
 
Outlaws can be fun(post-update) but I'd rather they revisited Star Wars Lethal Alliance. Which Ubisoft made for the NDS/PSP. Which was also a bit uninspired and played like a Third Person Shooter with light Tomb Raider platforming with arguably poor level design.

Still think the best Smuggler/Mercenary run and gun Star Wars is still Shadows of the Empire. Hard to top that one.
I want a NextGen Dash game ao fucking bad.
 
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I honestly don't see it as ideology. They are looking to maximize sales by targeting women and hbtq people. But they never expect that they'll lose their original audience. They want to keep the cake and eat it too.


You can't be this disingenous.

Kathleen Kennedy herself expressed their strategy of ALIENATING the old fan base in pursuit of "modern audiences". On top of that, the new trilogy is plagued by all sorts of woke nonsense and stupid narrative decisions that destroy the plot as well as ruining the legacy characters (which was a purposeful decision based solely on ideology)

The top execs being stupid enough to believe this strategy would pay off is one thing, but, at the creator's level, SW was 100% ruined by ideology, this is not even arguable.
 
Andor hit at the same time of the IP being in a bit of a lull but did amazingly critically, so it doesnt really hold up. People will buy a good game on word of mouth more often than not.
 
My two cents:
It failed due to "marketing conditions".
As the Wicked thread seemed to suggest for a considerable amount of time, these pesky marketing conditions can even lead to a console port getting delayed.
 
brand popularity is a real issue, but that brand can still make huge money if handled right. And it does not seem like it was in this case based on sales.
 
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Nothing to do with the player being forced to play as an average looking Latina girl though, right, you know an average normal human in a fantastic universe where the dream is to have Jedi powers and Ubisoft crippled the player by making them be a normal human? That's got nothing to do with it at all? All those millions spent on the license only to blow the delivery because they wanted to be woke, gay and force some DEI in for added pizazz?
 
They just refuse to admit their shortcomings. Next time the stock breaks even I'm selling all of it. First and foremost potential customers were not interested in the protagonist they created.
enjoyed the game, but, yeah: kay's a satisfactory enough character, but not a protagonist, someone with enough presence & charisma to carry a relatively lengthy game on their back. sure, the franchise is an attraction in itself, but, minus the presence of familiar franchise characters (aside from jabba), you've still gotta provide your audience with a personality they can feel an attachment to. unfortunately, 'sassy badass' kay just didn't manage to fill the bill (naughty dog take note)...
 
it is Star Wars what the heck are he blabbering about? LOL

Star Wars Vader GIF


clearly the game fail not due to the brand but entirely something else. Ubisoft already has strong leg with the immense brand awareness that the franchise possess. its 4th highest engrossing media franchise in the world. way above than franchise like Harry Potter, MCU or even Spiderman. even GTA sit below 30 ranking. i argue even the 'Ubisoft' own branding is also has strong mindshare. pair that those two together and still fail. so what went wrong?
 
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Disney have driven the star wars IP into the ground. The movies have sucked, all the star wars tv shows blow ass, and they've shit on the lore and history of star wars by creating a million garbage products. Star wars is at its lowest point in history right now thanks to Disney being morons who love to destroy IP's.
I thought SW fans:
Liked the first of the new trilogy
Enjoyed Mando
Loved Andor
Enjoyed Ashoka

Rest is caca?
 
The game failed in many ways.
- The protagonist is ugly.
- I can't run over people.
- I can't steal.
- I can't kill people or destroy a town. - I'm asked to do boring situations.
- I can't throw a bomb at a town.

The only positive thing is Nix, who seems funny and nice.
 
You can't be this disingenous.

Kathleen Kennedy herself expressed their strategy of ALIENATING the old fan base in pursuit of "modern audiences". On top of that, the new trilogy is plagued by all sorts of woke nonsense and stupid narrative decisions that destroy the plot as well as ruining the legacy characters (which was a purposeful decision based solely on ideology)

The top execs being stupid enough to believe this strategy would pay off is one thing, but, at the creator's level, SW was 100% ruined by ideology, this is not even arguable.
"The Force is female" and all of that shit is just a marketing ploy. They thought it would make money. And a lot of the "controversial" shit going on with Star Wars now is just clickbait taking things out of context. Which is done by both ends of the like/hate spectrum. Acolyte was shit and it got cancelled for being shit. Andor did not appear woke at all to me. But I guess we'll see if the strategy changes before Kathleen leaves.

If it was ideology driven over profits, we would've gotten a second season of Acolyte. And it seems like a lot Disney projects are waking up to the idea that they are catering to a loud minority.
 
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The people with the ideologies convince the money minded people at the top of the company to sign off on this stuff. The whole debacle with Sweet Baby Inc who have friends and associates in these companies that get them hired, to add their input, is an example of this.
Battlefront reached record player numbers after Andor S2. So the brand probably isn't as damaged as earlier implied. Sweet Baby inc is/was a plague on the entire industry. And Star Wars has reach well beyond video games. Spider-Man 2 is a way better example of someone tanking the IP due to being overly political (compared to any Star Wars game), but Rivals went the exact opposite direction, so I wouldnt call the brand as a whole damaged there either.
 
He's damage controlling.

The game failed because it was mediocre and had shitty PR thanks to the butt ugly main character.


I had extremely high interest in the game when it was first announced and decided to skip when I noticed they were intentionally making the main character look like shit and the gameplay looked weak and uninspired.
 
Star Wars as a brand is no where NEAR as big as it once was. Disney over played their hand with too much media, majority of it bad, and very few people trust the brand like they use to. The moment a wider audience saw the main character and heard the about the plot, they noped out, and when gameplay got out there, it was buggy and uninspired. With a lack luster plot and boring gameplay, word of mouth was negative about the game and any legs it would have had were cut right there. I've said it in other threads, if this game came out in 2019 to 2021, it would've sold gang busters, regardless of how mid it is. But because it came out around the time we were getting shows like The Acolyte, no one wanted anything to do with Star Wars except for the die hard.

He's damage controlling.

Yeah but he's damage controlling with information that isn't wrong. At the moment the star wars brand is media poison. Even the good stuff like Andor don't get a big enough audience for Disney to make anything on it. Merchandise and media of Star Wars doesn't sell well enough. Even Disney admitted they still haven't made their money back from buying star wars from Lucas. So far only die hard fans stick around and defend it because at this point they take it as an attack on themselves. Everyone else has left this franchise behind.
 
Star Wars as a brand is no where NEAR as big as it once was. Disney over played their hand with too much media, majority of it bad, and very few people trust the brand like they use to. The moment a wider audience saw the main character and heard the about the plot, they noped out, and when gameplay got out there, it was buggy and uninspired. With a lack luster plot and boring gameplay, word of mouth was negative about the game and any legs it would have had were cut right there. I've said it in other threads, if this game came out in 2019 to 2021, it would've sold gang busters, regardless of how mid it is. But because it came out around the time we were getting shows like The Acolyte, no one wanted anything to do with Star Wars except for the die hard.



Yeah but he's damage controlling with information that isn't wrong. At the moment the star wars brand is media poison. Even the good stuff like Andor don't get a big enough audience for Disney to make anything on it. Merchandise and media of Star Wars doesn't sell well enough. Even Disney admitted they still haven't made their money back from buying star wars from Lucas. So far only die hard fans stick around and defend it because at this point they take it as an attack on themselves. Everyone else has left this franchise behind.
Oh I know, Star Wars has fallen off hard big time. He's right in that aspect but his excuse is still shit. In the past when the Star Wars IP was super strong it would have carried a mediocre game like this but now the brand is weaker it can't save his mediocre game. If the game was excellent it would have sold well despite the weakness of the Star Wars brand. People are turned off by bad Star Wars products that Disney keeps milking out but it doesn't mean they are completely done with the franchise. If people like Ubisoft can get their heads out of their asses and make an excellent game that uses the Star Wars IP I'm sure it will sell well.
 
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