[Insider Trading] Ubisoft CEO Thinks Star Wars Outlaws Failed Because ‘The Brand’ Was Less Popular
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Jinzo Prime
Member
If they made Star Wars 1313 and didn't fuck it up, it would have sold well. The brand isn't dead, it's just giving people shit they don't want.
Clear
CliffyB's Cock Holster
Star Wars has been mid as fuck... at best for a long ass time now!
SkylineRKR
Member
Lucas already nearly killed the brand with his lame second trilogy. Disney did indeed double down on it with horrible kids movies and series.
Baemono
Member
Lol no, especially regarding video games, lots of classic games are from this period.
Hawk The Slayer
Member
Well deserved flop along with a lot of similar trash games during 2024.
Mister Wolf
Member
These people are willing to lose billions tanking the companies they work for in the pursuit of their ideologies.
xrnzaaas
Member
Don't ask uncomfortable questions like why Respawn's Jedi games were successful or why so many people are playing Battlefront right now.
A good Star Wars game will still sell and you don't have to consume what Disney has been releasing in the recent years. Ubisoft is reponsible for the flop. The game was dragged down by a poor protagonist (with no powers) and mediocre gameplay (especially stealth).
A good Star Wars game will still sell and you don't have to consume what Disney has been releasing in the recent years. Ubisoft is reponsible for the flop. The game was dragged down by a poor protagonist (with no powers) and mediocre gameplay (especially stealth).
calico
Member
The Star Wars brand being in a better place would probably have helped a bit, but it's not like it was in peak condition when they decided to make this game and they got the rug pulled out from under them at the last minute.
They knew the brand was not in a place where it could hard carry a mid or bad game, but they still chose to give themselves handicaps they didn't need to. They chose to give themselves similar handicaps with Shadows. I guess it's ok for them to cope by trying to shift blame publicly, but if they are deluding themselves with this nonsense in-house instead of reflecting on their own bad decisions, they will keep making the same unforced errors and keep failing.
Kenpachii
Member
Played the game and i thought it was fine ( this was after the updates towards the game ).
It felt under cooked and not have something stick out towards it that made it unique and interesting. Felt really like they slammed some standard concepts together to create a game to just create it. There where some annoying simple things that u expect for ubisoft games to just be there, like being able to change the game from day to night.
Another thing is that it also runs like shit if you max the game out, RT is super heavy in this game to the point u need a high end rig to get playable framerates at low resolutions. Maybe they should have optimized the game a bit more before shipping.
Kinda forgettable game, locations where the strong point tho.
It felt under cooked and not have something stick out towards it that made it unique and interesting. Felt really like they slammed some standard concepts together to create a game to just create it. There where some annoying simple things that u expect for ubisoft games to just be there, like being able to change the game from day to night.
Another thing is that it also runs like shit if you max the game out, RT is super heavy in this game to the point u need a high end rig to get playable framerates at low resolutions. Maybe they should have optimized the game a bit more before shipping.
Kinda forgettable game, locations where the strong point tho.
MagiusNecros
Gilgamesh Fan Annoyance
Outlaws can be fun(post-update) but I'd rather they revisited Star Wars Lethal Alliance. Which Ubisoft made for the NDS/PSP. Which was also a bit uninspired and played like a Third Person Shooter with light Tomb Raider platforming with arguably poor level design.
Still think the best Smuggler/Mercenary run and gun Star Wars is still Shadows of the Empire. Hard to top that one.
Still think the best Smuggler/Mercenary run and gun Star Wars is still Shadows of the Empire. Hard to top that one.
SamuraiEdge
Member
Just lost interest in it after seeing it wasn't what I expected with the character not being appealing. Got Ubi-slopped
Nah I really loved Fallen Order, they did a great job with the level design with the gameplay being engaging. Survivor wasn't bad but found the story lesser compared to the first entry.
Nah I really loved Fallen Order, they did a great job with the level design with the gameplay being engaging. Survivor wasn't bad but found the story lesser compared to the first entry.
MagiusNecros
Gilgamesh Fan Annoyance
The Cal Kestis Series is a bright light in a otherwise dark galaxy and Fallen Order was especially great with the story because it had Chris Avellone writing for it and really scratched that Kotor 2 itch. The story was lesser because he had no hand in writing for Jedi Survivor.
I sometimes give it crap for not being Jedi Academy level combat but the combat in both Fallen Order and especially Survivor is very enjoyable.
KungFucius
King Snowflake
That's what I feel when I read this statement. Ubisoft's games are so similar and there have been so many of them over the last 20 years. If the game isn't anomalously good, it is basically just another Ubislop game,.
SamuraiEdge
Member
Huh, I didn't know that Chris was involved. Thinking on it now there was a nice sense of narrative dialogue between the characters in good flow so that was probably thanks to him as he does that in great stride (that Kotor 2 feeling you mention).
The exploration like the Clone debris ship and other planets were just superior for me, even if it was lesser in scope. Sometimes less is more when done right.
Fbh
Member
While it's true that Disney has hurt the brand, this still just sounds like an excuse.
The way Disney has handled Star Wars means that you can't release a crappy game an expect it to sell well just because it's Star Wars themed.
But Disney hasn't damaged the Star Wars brand to the extent that an awesome game won't sell well simply because it's Star Wars themed.
If Outlaws had been a proper amazing game instead of the usual Ubi slop trying to appeal to modern audiences, it would have sold well.
Yup.
The prequels might not be amazing movies but they were great for videogames because at least they introduced a ton of new stuff to the universe. From new types of enemies like the droids, to tons of cool new locations, vehicles, characters, etc. They also made the fights faster and more over the top which works well in videogame format.
The new stuff is just a bunch of recycled ideas from the OG trilogy. And when they try to make something actually unique we get diverse space lesbians.
The way Disney has handled Star Wars means that you can't release a crappy game an expect it to sell well just because it's Star Wars themed.
But Disney hasn't damaged the Star Wars brand to the extent that an awesome game won't sell well simply because it's Star Wars themed.
If Outlaws had been a proper amazing game instead of the usual Ubi slop trying to appeal to modern audiences, it would have sold well.
Yup.
The prequels might not be amazing movies but they were great for videogames because at least they introduced a ton of new stuff to the universe. From new types of enemies like the droids, to tons of cool new locations, vehicles, characters, etc. They also made the fights faster and more over the top which works well in videogame format.
The new stuff is just a bunch of recycled ideas from the OG trilogy. And when they try to make something actually unique we get diverse space lesbians.
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Itchy Tickles
Member
Ubisoft will do anything but accept responsibility. I'm not a Star Wars fan, but if a game based on it looked interesting / good I would play it. Same as a lot of franchises. In this case, Ubisoft yet again made a game that looked bland and boring, so like many others, I passed on it. It's not that difficult to understand.
justiceiro
Marlboro: Other M
Wild take: if you $70 dollar game sell 2 million and you still consider it a failure, the problem is not the sales.
kiphalfton
Member
You're not alone bro. We all make mistakes, and this is how I feel about Intel.
Hero of Spielberg
Member
The business world has collectively created an environment where what's wrong can't be acknowledged for fear of being banished for wrongthink … it's rife throughout the entertainment industry
StreetsofBeige
Member
After patches I think the game was fine for what it was. Problem is multifold:
- Who asked to play Kay?
- Who wants to play a SW game where it's stealth focused a lot of the time? I'm not even a SW fan but pretty sure they want a SW game with some action, Jedi swords, maybe some space dogfights etc… sneaking doesn't sound like a very SW thing. Whomever at UBI are the writers are idiots thinking SW fans or gamers in general want to play SW as a chick sneaking around
- Videos showed the game had trash AI, weird situations you failed the level, and crashes
- Who asked to play Kay?
- Who wants to play a SW game where it's stealth focused a lot of the time? I'm not even a SW fan but pretty sure they want a SW game with some action, Jedi swords, maybe some space dogfights etc… sneaking doesn't sound like a very SW thing. Whomever at UBI are the writers are idiots thinking SW fans or gamers in general want to play SW as a chick sneaking around
- Videos showed the game had trash AI, weird situations you failed the level, and crashes
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March Climber
Member
This was pretty much the discourse around it. Anytime someone curious would ask what you'd do in the game, the answer was the typical Ubisoft checklist experience, with added bugs.
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MondoPentecost
Neo Member
Even if it was an original IP, a competently made aaa open world space western where you play an outlaw should sell more than 1 million units
VulcanRaven
Member
I don't remember people liking BF2 when it was released and it didn't meet the sales targets at the time.
Lokaum D+
Member
This, Disney has been killing StarWars for the last decade minimum, Force Unleashed and Kotor were SW last really good games imo.
Hudo
Member
Apparently, their Avatar open-world game met the same fate. And I genuinely think that Ubisoft thought they could just use those IPs, slap their mid-ass open-world design in and rake in millions. And thank fucking God that this did not work. I am scared of the day Ubisoft, EA, Tencent, et al. get the Lord of the Rings license...
KiteGr
Member
They are not completely wrong on this one!
Disney has sucked out all fandom and "the rule of cool" of the franchise, so people aren't gonna buy the brand products as unquestionably as before.
The game itself giving the same "modern audience" vibes as the Disney trash was the final nail for the game and the franchise it self.
Disney has sucked out all fandom and "the rule of cool" of the franchise, so people aren't gonna buy the brand products as unquestionably as before.
The game itself giving the same "modern audience" vibes as the Disney trash was the final nail for the game and the franchise it self.
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darth.shrimp
Member
drganon
Member
I'm pretty sure originally you were supposed to go in stealth, but everyone complained so they patched it so you could just do whatever.
freemandos
Member
The same corporation old story: "it's never our fault".
Hypereides
Member
People in these seats tend to overcomplicate issues rather than just getting straight to the problem.
Then, they get shocked when something with genuine authenticity comes out of left field manages to capture an audience and achieve great success. They're bent on trying to "manufacture" and artificially "mold" that kind of success instead of allowing a team to naturally conjure it through their own accord. That would mean them losing a great amount of their control.
Most of these western AAA devs/studios have been unlearned from doing something like that anyway.
Ramiro_Rodriguez
Member
I don't say that you're wrong, because it's you opinion.
I just say that Andor, Mandalorian and also Ahsoka did much too help to love the "Disney Star Wars".
Or take the movie Rogue One. Sure, it's from 2016 and "Rise of not a real Skywalker" came out a couple of years after..
Just look at the actual "Battlefront II movement" or at the sale numbers of the other star wars games.
That EA has unrealistic expectations are their fault. Just look at how often they expect to sell the new Battlefield..
What is with the time between Episode VI (1983) and Episode I (1999)?
Didn't the games move tons of copies because of the IP?
Team Andromeda
Member
Sad to see great games not selling that well and people almost celebrating the fact. Only for in other threads to complain about layoffs in the industry
RCX
Member
I'll give you Andor for sure, that was sublime. But nobody watched it. Which sucks because it means we'll never get anything like it again.
I don't say that you're wrong, because it's you opinion.
I just say that Andor, Mandalorian and also Ahsoka did much too help to love the "Disney Star Wars".
Or take the movie Rogue One. Sure, it's from 2016 and "Rise of not a real Skywalker" came out a couple of years after..
Just look at the actual "Battlefront II movement" or at the sale numbers of the other star wars games.
That EA has unrealistic expectations are their fault. Just look at how often they expect to sell the new Battlefield..
What is with the time between Episode VI (1983) and Episode I (1999)?
Didn't the games move tons of copies because of the IP?
Mandalorian S1 was good, absolute shit after that and the viewership dropoff proves some of that out. Never watched Ahsoka so cant say either way but judging by online chatter it seemed like people thought it was generally better than OK. But again, its viewership wasn't anything special.
I think one of the biggest problems with the IP now is that Disney have turned it into a TV brand. It has no big event movies to anchor it and show the world how its a powerhouse. TV made it smaller in every sense of the word.