You do realize MediaMarkt/Saturn is one, if not the, largest electronics shops in Germany and they have a big presence in neighbouring countries? Just by making deals with that shop alone they are targeting a large consumer base, denying them choice or hearing about the AMD brand. Besides not everybody is as well informed as we GAFfers are, most common folk just go the shop and ask for a PC.
Intel loses court challenge against $1.4 billion EU fine (read the damn OP)
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You do realize MediaMarkt/Saturn is one, if not the, largest electronics shops in Germany and they have a big presence in neighbouring countries? Just by making deals with that shop alone they are targeting a large consumer base, denying them choice or hearing about the AMD brand. Besides not everybody is as well informed as we GAFfers are, most common folk just go the shop and ask for a PC.
HomerSimpson-Man
Member
And that's just retail. It worse than that. Intel were paying off OEMs to not carry AMD. The OEM who are the ones to the buy the chips were getting paid to only carry the chips. Seriously?
Look at this older article from CNN Money:
http://money.cnn.com/2010/07/27/news/companies/dell_settlement_intel.fortune/
Geez. Calling them "rebates" certainly had less of a negative denotation.
Got a better product out with nicer prices to compete, AMD? Intel is like "Not on my dime!"
Rentahamster
Rodent Whores
C'mon AMD, light the fire under Intel's ass again.
Or alternatively, make some kickass chips so I can finally buy something of yours that isn't a GPU.
Or alternatively, make some kickass chips so I can finally buy something of yours that isn't a GPU.
Thinking about it, they should really start doubling the fines for refusal of payment.
The fine is meant to punish Intel for its transgressions against the EU consumer, not to punish it for what it did wrong to AMD. If AMD wants money, they'll have to sue too. The EU is giving the money back to the EU citizen although in an indirect way by subsidizing weaker areas of the union to make the whole economically stronger for everybody.
Imagine Pepsi paying WalMart not to stock Coca-Cola and paying everyone else money for buying way more Pepsi than Coca-Cola. You could find it, but not in a consumer friendly manner. You're saying companies can fraud all they want, consumers should be able to ignore that and take it.
They're trying.
They don't make CPUs nearly as good as Intel because they were hamstrung in R&D spending by this tactic back when they WERE making better CPUs than Intel.
Intel dug into their war chest to pay off OEMs and kept spending more than any other company on the planet can afford to spend in developing fab technology.
AMD meanwhile has had to sell off all it's fabs just to stay afloat during a period where consumers often couldn't get an AMD processor even if they wanted one, and now they are reliant on 3rd party fabs that are years behind intel in technology.
This was quite possibly the most brilliantly devious anticompetitive move ever, and 1.4 billion is not even close to enough of a fine to undo the damage they caused to the marketplace.
If you went back and told Intels leadership that they could completely cripple their only competition, gain an insurmountable lead in fabrication technology, and make an extra profit margin by selling your product at a premium even though it is inferior for only $1.4 billion, they would say yes every single time.
If you want a real punishment that would be effective, I would suggest patent confiscation. Everything that intel patented during the time they were engaging in this behavior was ill-gotten gains, and so should be put into the public domain immediately
thehypocrite
Member
This. I understand not everyone knows everything, but be so quick to spout their ignorance that they can't read the OP. No words.
Nikodemos
Member
Yup. Use some version of "contempt of the Court" as an aggravating circumstance to cumulatively increase penalties.
That Core-specific cache architecture could come in real handy to a lot of companies...
Well, not entirely. There was also Hector fucking Ruiz...
SneakyStephan
Banned
Good guy EU
The sad thing is that the fine is not even a drop of water on a hot plate compared to the damage that was done to AMD and how much Intel have gained from this. (going from behind behind amd to effectively killing off amd's prospects of being competitive again in the coming decade, if they are even in the desktop space by then)
The fact that these weasels have the balls to challenge the earlier decision, knowing full well (since the very start) that they'd get off easy for their crime, makes my blood boil
They'd need a lot more money and a LOT more R&D time to catch up.
For some perspective: a single 20nm fab costs between 2-10 billion to set up, intel have their own plants, amd do not.
1.4billion dollars wouldn't even register
A far better idea as posted earlier in the thread would be to force intel to share their patents and R&D (both for fabs and architecture) with amd.
In a better world everyone in charge at intel would be kicked the fuck out , anyone responsible for this trainwreck would be in jail and some benign government body would take over and manage it like a utility. (I can hear the 'mericuns gasping and shreeking 'commies!' )
The sad thing is that the fine is not even a drop of water on a hot plate compared to the damage that was done to AMD and how much Intel have gained from this. (going from behind behind amd to effectively killing off amd's prospects of being competitive again in the coming decade, if they are even in the desktop space by then)
The fact that these weasels have the balls to challenge the earlier decision, knowing full well (since the very start) that they'd get off easy for their crime, makes my blood boil
That billion euros wouldn't even begin to dig them out of the hole they are in.
They'd need a lot more money and a LOT more R&D time to catch up.
For some perspective: a single 20nm fab costs between 2-10 billion to set up, intel have their own plants, amd do not.
1.4billion dollars wouldn't even register
A far better idea as posted earlier in the thread would be to force intel to share their patents and R&D (both for fabs and architecture) with amd.
In a better world everyone in charge at intel would be kicked the fuck out , anyone responsible for this trainwreck would be in jail and some benign government body would take over and manage it like a utility. (I can hear the 'mericuns gasping and shreeking 'commies!' )
Don't they just use GlobalFoundries?
I'm simply appalled by your horrible attitude. How can one be so ignorant to support such sleazy business practices that not only harm competition but consumers as well (consumers the most, in the end). I guess you are rich enough to be happy to pay inflated prices, but the rest of us shouldn't be forced to. Monopoly is horrible, I can't understand how someone doesn't understand this.
They use TSMC as well.
Night Hunter
Banned
Man, this thread.
But on topic, should have been more. Should have been what they made with their shitty business tactics (which should have gone to AMD) and I'm not only talking about the extra profits at the time they did it but also what they gained after by having the better product down the line, which they probably only had because they fucked over their competition. Plus a hefty fine on top of that (for making the EU sue their asses). This way they will just laugh about it because they probably still made a shitload of money.
Because let's be honest, this would be justice, what we actually have is a slap on the wrist.
But on topic, should have been more. Should have been what they made with their shitty business tactics (which should have gone to AMD) and I'm not only talking about the extra profits at the time they did it but also what they gained after by having the better product down the line, which they probably only had because they fucked over their competition. Plus a hefty fine on top of that (for making the EU sue their asses). This way they will just laugh about it because they probably still made a shitload of money.
Because let's be honest, this would be justice, what we actually have is a slap on the wrist.
20cent
Banned
Since Saturn is the main overall hardware/tech/computer seller in Germany, germans who want a computer without being nerds should just go on internet to learn about intel competitor existence and go somewhere else in the world to get an AMD-based PC.
EU, boooooooooooooh
m_shortpants
Member
Good day for my AMD stock 
Yeah, how can they levy punishments against these poor multibillion dollar corporations for their illegal business practices?
m_shortpants
Member
Doesn't really matter. It's still good for AMD.
This isnt recent. Intel is getting sued for what they did during the Athlon vs. Pentium days(2002 onward)
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