I always wondered why Apple didn't go shopping for some triple A devs long ago.
Or even better finance some indie devs (which seem to 'get' the platform almost always better than traditional devs).
They could buy almost all triple A publishers with the blink of an eye, but they never tried to actually shop for exclusivities or other things that MS and Sony do any other day, with maybe the sole exception of Epic (not sure).
I get it's certainly NOT in their DNA but considering that, by their admission, gaming on iOS is a big chunk of revenue in the AppStore, they should try to do something a bit more aggressive.
But yeah, they don't care.
Imagine a big console franchise (that make sense of course, not talking about COD) made exclusive to iOS due to a deal with Apple.
Imagine NeoGAF the day after