Is this Nivea ad really racist?

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RoadHazard said:
They did, just not with the same text - which was their mistake, since the "re-civilize yourself" part in connection with a black man obviously didn't sit right with many people. But should black people just not be used in ads at all, since someone will always find something racist about it? Yeah, that would be great, because it certainly wouldn't be considered racist to only use white people in your ads. Right?
Because every ad with black people is taken down because overly sensitive cry baby blacks complain. Right? RIGHT!?!

What a dumbass post. Do better, man.
 
Everyone should just stop using black people in ads to stop racism once and for all.

Some people really need to grow some skin. It's like they want to find racism in everything.
 
Majine said:

Yeah, there was a freaking outrage over that here in Sweden a few years back. So stupid. The original is called "Nogger" because it's covered with nougat, it has nothing to do with the other n-word (duh). Then they made a version with a liquorice coating, and decided to call it "Nogger Black", because, well, it's black! It was obviously not intended to be racist in any way, but of course people took it that way.
 
RoadHazard said:
I'll probably get flamed for this, but I think they should be ignored. If we can't get past all that (this goes for both black and white people), how can we move on and simply be people of various colors? If either "group" keeps holding onto all that stuff, never letting it go, that can never happen.
So you think that PSP ad is perfectly fine and normal? Yea, how about no. As humans we are able to look at context and form opinions around that.

The fact that Nivea actually used this ad doesn't make their marketing department look racist, it makes them look incompetent.
 
ChocolateCupcakes said:
If it was just a guy throwing his afro head then no but the "re-civilize yourself" part is a bit questionable.

But would you still think it was questionable if it was a white guy? If not:

RoadHazard said:
Only if you personally put it into that context, where it was never meant to be put.
 
Nice work from the idiots with nothing better to do with their time. Companies will think twice now before using black models who already have a harder time landing jobs.
 
usea said:
An ad cannot be racist.

racist-chlorinol-ad.jpg
 
ChocolateCupcakes said:
Yeah, I would. The ad is just guilty of poor wording and imposing a standard of "proper" work attire.

Ok then, that's fine. The ad isn't really imposing that standard though, society is. You're just not considered professional if you show up to a job interview with messy, unkempt hair and beard. I personally don't like it, I think you shouldn't be judged by those criteria (though there are limits to that, of course), but that's just the way it is.
 
RoadHazard said:
Ok then, that's fine. The ad isn't really imposing that standard though, society is. You're just not considered professional if you show up to a job interview with messy, unkempt hair and beard. I personally don't like it, I think you shouldn't be judged by those criteria (though there are limits to that, of course), but that's just the way it is.
Fair enough. But the ad is definitely backing up the standard. I think the reason why black people will find this racist is because blacks are going through a time when they are finally proud of their natural hair. So now that they can finally feel good with the hair they are born with but then this ad comes around reminding everyone of a standard that the hair is unkempt when that isn't necessarily true.
 
No. To be honest people who find racism in these type of ads puzzle me; their mind must be on persecution overdrive. Says a lot about their world view
 
Mammoth Jones said:
How about just feature the ad without being subtly racist? Deal?

Shit, to me the term civilize isn't what I'm noticing. It's the insinuation that having an afro is bad. Which has been a long standing issue for black people...this notion that our hair is terrible and we should make it less noticeable and straighten it to fit in.

For men it's less of an issue. For women though, it's a serious issue. This notion that one must get their hair permed/straightened.
That's what I was getting at, yes. Fact is, a squeaky-clean ad is always going to be better than one that's subtly-racist. Whether you take offense or not, it's extremely easy to not offend people.
 
People are going to see what they want to see. That PSP ad with the black woman and the white woman is a wonderful example. I find it funny that no one had a problem with the black woman and white woman ad where they were both on equal footing. Even funnier, no one said a thing about the black woman being dominate over the white woman ad. The ad where the white woman was shown being dominant over the black woman? No sir, you've gone too far. I am outraged to the point where I will ignore the other two ads to make my point.

It must be a nightmare to work in marketing. Having to walk on eggshells because of sensitive, easily offended people that look for injustices in every little facet of their lives.
 
I dunno, this one seems pretty racist to me. It's equating the natural state of black hair -- the Afro -- with being uncivilized. In addition there's a long history of blacks trying to hide their natural hair and make it more "white."

In the seventies, when I grew up, the embrace for the Afro hairstyle was explicitly political and about righting what was seen as the wrong of generations of black people hiding their natural hair with awful, and sometimes painful, hair products that allowed them to mimc white hair styles.

And the severed head thing is just kind of fucked up.
 
besada said:
I dunno, this one seems pretty racist to me. It's equating the natural state of black hair -- the Afro -- with being uncivilized. In addition there's a long history of blacks trying to hide their natural hair and make it more "white."

In the seventies, when I grew up, the embrace for the Afro hairstyle was explicitly political and about righting what was seen as the wrong of generations of black people hiding their natural hair with awful, and sometimes painful, hair products that allowed them to mimc white hair styles.

And the severed head thing is just kind of fucked up.

Watch the documentary Good Hair
 
Stop with the ridiculous false equivalency B.S. Black people in this country (and in the rest of the world) have a history of being treated as, and thought of as sub-human and uncivilized. White people don't. The ad says "Re-civilize yourself" , with an image of a light-skinned, well-dressed, black man tossing the head of a dark-skinned, nappy headed black man - a symbol which that editor obviously believed would be a good representation of an "uncivilized" person. Re-civilize yourself? Seriously?

If the person in the ad was white, the words "uncivilized" wouldn't have even popped into that person's mind.

EDIT: The skin tone is the same, I initially thought the head being tossed was darker.

Also, the PSP ad is just stupid, not racist. How is an interracial catfight a good way to promote the release of a new system color?
 
Not racist. Move along.

Ghost_protocol said:
Stop with the ridiculous false equivalency B.S. Black people in this country (and in the rest of the world) have a history of being treated as, and thought of as sub-human and uncivilized. White people don't. The ad says "Re-civilize yourself" , with an image of a light-skinned, well-dressed, black man tossing the head of a dark-skinned, nappy headed black man - a symbol which that editor obviously believed would be a good representation of an "uncivilized" person. Re-civilize yourself? Seriously
?

I reject this. For a couple of reasons.

One, the term "uncivilized" has been out of vogue in the common vernacular for many decades.

Two, because these observations you project onto the base imagery of the ad are what you carry with you. A child wouldn't see the inherent "unfairness". In the case of the PSP black/white ads, I do think it was ill considered to show the two apart, with one dominating over the other. But only because you know the common projection, not because there is anything to the base imagery itself. You may as well call Chess racist, that's where you end up with that argument.
 
The_Technomancer said:
Eh, I'd still call that racist, just not as horribly as I had first thought. Depicting the launch of a consumer product as an interracial cat-fight is still really tasteless.

Either way though, one thing is for sure: the various marketing teams hired for the PSP were all fucking nuts.

It wasn't racist at all. It's a catfight by two women, not a struggle for racial dominance. The two people symbolize the black and white versions of a frigging games console. The problem is that lots of people are so hung up about race, racism and are so afraid that anyone could be offended that they deliberately misread the intentions of that ad campaign. It's only a racist ad if you're obsessed with seeing racism everywhere.

Discussions like these remind me of a very old joke about a man being shown a set of inkblots, and interpreting them all as pictures of people having sex. When the psychiatrist says the man is clearly obsessed with sex, he answers: "Look who's talking, you're the one with all those dirty pictures."
 
Slayven said:
This was printed in a comic recently. Guess what part got people into a tizzy.

GulIK.jpg
Just tell people they are super smart pacifist apes with an invisible city.
 
Soleil rouge said:
For the second day in a row, on three different threads: Whites telling non-Whites what is and what isn't racist. lol

They can't help it. Racism is too personal a thing for people who haven't experienced first hand on a regular basis to be able to easily recognize, unless it's overtly offensive. And by overtly offensive, I mean really overtly offensive.

An image of a black person tossing away a nappy headed version of himself with the caption: "Re-civilize yourself" is unquestionably racist. That does NOT mean it was intentionally racist. I've met dozens of people in life who've said ridiculously racist things to me with absolutely no idea that what they said was racist.

The people drafting the ads were most certainly not black, and likely did not, as many in this thread do not, believe that the combination of that image with that caption might appear offensive. When you don't live with those kinds of experiences, you are not able to recognize it as easily as others who do, can.
 
The_Technomancer said:
No but this is:
psp-black-white-ad.jpg
If I had to nominate one of the two ads as racist, it wouldn't be the PSP one. I'd like to think (as would the ad creators) that we can use skin colour (like hair or clothing) in terms of aesthetic in art now without it having more sinister undertones.

I see far more post-colonial bitching potential in the civilize statement.

PSP ad just looks 80s rock glam.
 
Ooof. Yeah I would not greenlight that ad. Even if their intentions were fine that's just bad execution.

As for the PSP ad, I just laugh at how ridiculously race-baiting it is. Out of any kind of imagery they could have gone with, they chose that? It's more just stupidity than outright racism. lol
 
bearded, nappy headed negro=uncivilized, menacing. clean cut black person=tolerable and socially upright.
it's well known that unkempt black folks have been used as de facto symbols of animal like menace and negativity. (see Willy Horton)
http://www.cbsnews.com/2300-250_162-10002700-12.html
there's almost nothing whites fear more than an unkempt black man and this was basically proved when the George Bush sr. campaign used Willie Horton to devastating effect. I remember reading something which said "white women were chilled to the bone by that image of Willie"
 
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