If I'm going to be honest, I tend to steer clear of these threads because they rapidly devolve into people indiscriminately (and inaccurately) slagging off a variety of modern shows (or just anime in general) and saying that anime used to be cool in the 80's/90's. Or people vaguely talk about "art styles". There tends to be a number of comments from people who aren't particularly familiar with the medium and only really know about a handful of shows but still feel like the understand the entire anime industry. That's not very interesting to wade through, especially when counter-arguments tend to get dismissed out of hand and those with the most information or experience with the subject get ignored. Circular logic and one-sided conversations are often the norm. As such, I hesitated to even post in here but I feel like at least offering a brief explanation for the OP because it's Christmas after all.
I'm glad to see that OP has at least put some effort into coming up with this thread before creating it. That's better than most other threads we've had on this subject so I wanted to at least highlight that accomplishment.
Still, reading this thread makes me feel like I've fallen through a crack in time back to 2010 when the great fear sweeping the net was that 'moe' would kill anime, or something to that effect. It's been awhile since I've read or heard any discussion on the subject because that, by and large, it seemed like that whole argument 'went away' when it turned out to be fundamentally wrong. I mean, we've discussed this in
2010,
twice,
2012, and even
2013 and I feel that pretty much everything that needs to be said on this subject has probably been said. The biggest problem with all these discussions seems to be that no-one can come to an agreed definition of "moe", which leads to everyone
talking at cross purposes until the thread gets locked.
So, accepting that we'll never agree on what 'moe' is I'll briefly respond to the OP's concerns. Now, the OP doesn't really lay out exactly what his/her concerns are specifically so I'm just going to extrapolate what I think the main queries are. Please let me know if I am characterising your queries:
Q: There seems to be an abundance of media focusing on 'cute' girls, this seems concerning.
A: There certainly is, although how much of a concern it should be depends on the material in question. It's pretty important to to
not conflate Japan's enjoyment of cute things with sexualised otaku material e.g. videogames, anime etc. This is where the slipperiness of the term 'moe' becomes problematic, because you could apply that label to complete innocent works such as
K-On! which feature 'cute girls' or works that aren't innocent at all e.g.
Prisma Illya. Saying both shows are "moe" tells you practically nothing about the works, their intended audiences or their content.
As such, you shouldn't be concerned about "the media" in general so much as specific types of representation.
Q: Narrowing down the above question, what's the deal with all the properties that apparently sexualise depictions of young girls? Why do they exist in such a high volume?
A: Media and related merchandise tends to be extremely expensive in Japan so it's only the most hardcore fans who every buy it. There's a fairly reliable niche of consumers who want to buy that kind of content even at those high prices. A number of companies serve this market because it's a reliable way to make money. It's that simple.
Q: What's the intent of the people creating this kind of media, what are they looking to convey with their work?
A: The anime industry is a business. Shows exist to fill advertising slots, sell more copies of the material they are based off (e.g. manga, novels etc) or to sell merchandise. They're products and most of the time they are adaptations so questions of "what is the story looking to accomplish" don't even factor in because those creative decisions were made with the original content.
Now, there are obviously plenty of shows that have strong creative vision behind them but those generally are not the creepy shows that sexualise young girls.
Q: What about the role of women in the industry?
A: Women play a significant role in animation industry, at all levels. This is probably the time with the most women working in the field.
Q: What about works apparently aimed at women that are really for men?
A: Most works, as I mentioned above, are adaptations. It's generally clear from the magazine that the original works are published in what the intended audience e.g. if you're reading
Berserk in
Young Animal you know that magazine is targeted at older men. If you're reading
Rose of Versailles in
Margaret you know that's a magazine for teenage girls. Even beyond such indicators a works art style will often make it clear who it's aimed at.
Now, there used to be a time when stories aimed at girls weren't even primarily written by women but by men. However, that all changed in the 70's and now, by and large, women are writing those stories.
Q: There doesn't seem to be much critical push back against this kind of content?
A: I've been reading people complain about this for years so I don't really know where you are coming from on this one. There's enough people who enjoy this kind of content to make it a sustainable business model, which is why it persists. It would only go away if the audience disappeared. Discussions on the subject abound but it will have zero impact on the industry at large.
[Implicit Conclusion]: The treatment of women in Japanese media is pretty bad. Having little girls be sexualised in this fashion certainly doesn't help. This kind of content certainly doesn't help women's role in Japanese society. Therefore the people making this content should reconsider what they're doing because it's bad because it has a detrimental impact on women.
Response: Well, you're not wrong to say that but, as I said above, it's essentially just a business model. It will continue until it is no longer profitable.
Women in Japan face a number of struggles and sexism is a still extremely prevalent in that country. This is the unfortunate reality of the situation.
Now, if you have any other queries, please let me know.