Jaguar (vehicles) has transitioned into a fragrance company

winjer said:
I have seen many car brands go bust, but never for a reason as stupid as this one.
I don't know if Jaguar can recover from this disaster.
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I can't stop laughing about this. Someone's bright idea was to take a brand whose image is "wealthy, sophisticated, masculine men", and rework it to appeal to queer androgynous hipsters.

Is there a single person alive who's actually excited for this? It's like the Concord of automobiles.
 
747154.jpg
 
fwiw Waymo, the self driving cars, are all jaguars here

If they grows across the USA and the whole fleet is jaguars, you'd think that's some ez money for jaguar
 
jason10mm said:
It's almost like the company was torpedoed from within to make them easy to acquire, perhaps by the Chinese?

Then they go back to a classically styled car and BAM they are back in business.

They really just needed to partner with Toyota to get better reliability but keep their aesthetics.
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Jaguar is already owned by Indian mega company Tata since 2008.
 
DonkeyPunchJr said:
I can't stop laughing about this. Someone's bright idea was to take a brand whose image is "wealthy, sophisticated, masculine men", and rework it to appeal to queer androgynous hipsters.
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Warspite said:
You forgot penniless.
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I remember about 15 years ago when I was with my agent shopping around for investment condos to buy downtown. I only buy off the floorplan, so I can choose the unit, upgrades and parking spot included or not.

I said to him how about I save some money and go with no parking spot. At the time, a parking spot in the new build was $35,000 (I think). I save some money, flip it for a more enticing lower price and all the downtowners who bike and subway everywhere wouldnt care anyway because they probably dont even have a car. I even said to him something like the artsy fartsy downtown biker.

My agent said always buy a parking spot. The stereotypical guy I was thinking about doesnt exist much when buying nice new condos. They are broke and dont have the money. So always buy a parking spot and it'll attract more buyers. If they got money for a new condo, they got money for a car too especially if it's a couple buying where they can live sharing one vehicle. At worst, they truly dont have a car, but they'll just rent out the spot making $200/mth.
 
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AJUMP23 said:
Saw the headline today and thought of this thread. What a dumb move.
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I already posted a page ago, but since no one read it, I'll post it again:

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https://www.autoblog.com/news/jaguar-europe-sales-decline

Before Things Get Better, They Must Get Worse

This is the general state of mind at Jaguar as it embarks on a path to release a fully electric lineup of vehicles, while also pushing deeper into the ultra-luxury segment. Jaguar has elected not to gently transition into an all-EV lineup. Instead, the vast majority of Jag's gas-fed models have been discontinued, including the XF sedan (which ceased production midway through 2024). At around the same time, the XE sedan and F-Type sports car were discontinued. Without cars to sell, it figures that sales will fall off a cliff.

Adrian Mardell, Jaguar CEO, previously stated that the brand's range of current models resulted in "close to zero profitability," according to Automotive News. This explains why culling nearly the whole lineup wasn't as drastic as it seems.

By accepting this dramatic decline in sales, Jaguar can fully focus on its next chapter, and what a chapter it looks to be.

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In other words: Jaguar has discontinued sales of the old models in preparation of the launch of their electric car line-up..That's why sales have cratered. There's nothing to sell at the moment.

The real test for the company is when their much more expensive electric cars are launched. If that new line-up flops, then the company is toast.
 
They have been a fake brand for a while. No one has been buying their cars for a few years. This is just the Indian brand owners trying to make a buck from the name. Has nothing to do with British car heritage.
 
kruis said:

Before Things Get Better, They Must Get Worse

This is the general state of mind at Jaguar as it embarks on a path to release a fully electric lineup of vehicles, while also pushing deeper into the ultra-luxury segment. Jaguar has elected not to gently transition into an all-EV lineup. Instead, the vast majority of Jag's gas-fed models have been discontinued, including the XF sedan (which ceased production midway through 2024). At around the same time, the XE sedan and F-Type sports car were discontinued. Without cars to sell, it figures that sales will fall off a cliff.

Adrian Mardell, Jaguar CEO, previously stated that the brand's range of current models resulted in "close to zero profitability," according to Automotive News. This explains why culling nearly the whole lineup wasn't as drastic as it seems.

By accepting this dramatic decline in sales, Jaguar can fully focus on its next chapter, and what a chapter it looks to be.
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Yeah they're 100% done for. Targeting ultra luxury instead of upper middle class is pretty much a guaranteed death knell regardless of how any Concord themed all electric rebrands would have played out--which based on Porsche's recent catastrophic back peddle on EV--was headed to be an epic bomba in its own right.
 
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DonkeyPunchJr said:
www.carscoops.com

Jaguar And Range Rover EV Plans Suddenly Pushed Back, Says Report | Carscoops

A new report out of the UK claims Jaguar and Land Rover are delaying their most important electric vehicles
www.carscoops.com www.carscoops.com

Sorry guys, looks like it's taking a little longer to create exuberant.
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They are on the cusp of having gas being made by pulling CO2 from the atmosphere, powered by nuclear reactors. EV cars are DEAD, at least the consumer market. No one is gonna build out the EV grid when gas becomes carbon neutral.
 
DonkeyPunchJr said:
www.carscoops.com

Jaguar And Range Rover EV Plans Suddenly Pushed Back, Says Report | Carscoops

A new report out of the UK claims Jaguar and Land Rover are delaying their most important electric vehicles
www.carscoops.com www.carscoops.com

Sorry guys, looks like it's taking a little longer to create exuberant.
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New Jags are junk. Hardly anyone will buy them whether they are burned with tariff fees or sold if the tariffs were $0. They killed the company. Jags were never big sellers to begin with and everyone knows (even guys like me who arent even car buffs) that they already have quality issues for decades. But the cool stigma of a Jag brand can still get sales.

The new weird rainbow image they created and boxy car are the opposite of what any luxury car brand would ever do. But Jag execs and designers did it.

Who knows. Maybe when they get released everyone with some decent money looking to buy a high end brand will gun for Jags. I doubt it. It's done.
 
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jason10mm said:
They are on the cusp of having gas being made by pulling CO2 from the atmosphere, powered by nuclear reactors. EV cars are DEAD, at least the consumer market. No one is gonna build out the EV grid when gas becomes carbon neutral.
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This sounds interesting, do you have some sources where I can get more info?
 
jason10mm said:
They are on the cusp of having gas being made by pulling CO2 from the atmosphere, powered by nuclear reactors. EV cars are DEAD, at least the consumer market. No one is gonna build out the EV grid when gas becomes carbon neutral.
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Sources/links to read more about this
 
RJMacready73 said:
Sources/links to read more about this
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www.forbes.com

Carbon Engineering - Taking CO2 Right Out Of The Air To Make Gasoline

Extracting CO2 from air is the best way to reverse global warming without resorting to expensive technologies, convoluted tax schemes or preventing billions from getting sufficient energy. If you then make gasoline from it, then you’d kill two birds with one stone. That stone is Carbon Engineering.
www.forbes.com www.forbes.com

Shawn Ryan has had a few folks on recently talking about small nuclear reactors to power these things.
 
If Europe rugpulls the EV market like America just did, it's over for a lot of companies who invested everything into it. Jaguar is betting it all that it won't happen. But really, the only thing Jaguar has had for about a decade are F-Types. And even those haven't been super compelling compared to the competition. EVs might have finished off a lot of these companies, but crossover SUVs put them into "FINISH HIM" status.
 
jason10mm said:
www.forbes.com

Carbon Engineering - Taking CO2 Right Out Of The Air To Make Gasoline

Extracting CO2 from air is the best way to reverse global warming without resorting to expensive technologies, convoluted tax schemes or preventing billions from getting sufficient energy. If you then make gasoline from it, then you’d kill two birds with one stone. That stone is Carbon Engineering.
www.forbes.com www.forbes.com

Shawn Ryan has had a few folks on recently talking about small nuclear reactors to power these things.
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You know there's a certain amount of irony if the big solution to storing energy for renewables (IE solar and wind) is to literally turn it into gasoline. (Admittedly one of the things humanity has gotten really good at over the past 100 years is shipping gas all over the planet.)
 
dave_d said:
You know there's a certain amount of irony if the big solution to storing energy for renewables (IE solar and wind) is to literally turn it into gasoline. (Admittedly one of the things humanity has gotten really good at over the past 100 years is shipping gas all over the planet.)
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It inevitable. Barring some sort of inconceivable battery tech breakthrough, hydrocarbons are massively more energy dense. Nuclear is really the only other viable option and AI can only be possible with nuke power. So 'clean' nuke energy pulling carbon from the atmosphere makes a lot of sense. Wind and solar are really only from low priority remote power, like a street light, sail boat, or highway emergency phone. Those massive wind farms are ludicrous.
 
jason10mm said:
It inevitable. Barring some sort of inconceivable battery tech breakthrough, hydrocarbons are massively more energy dense. Nuclear is really the only other viable option and AI can only be possible with nuke power. So 'clean' nuke energy pulling carbon from the atmosphere makes a lot of sense. Wind and solar are really only from low priority remote power, like a street light, sail boat, or highway emergency phone. Those massive wind farms are ludicrous.
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No doubt they're energy dense. I read somewhere that the most dense way to store hydrogen (clean fuel of the future) is to use hydrocarbons. (There's literally more hydrogen in a tank of gas than a compressed tank of H2) Admittedly nukes apparently have one big downside. It takes a long time before they start making money.

 
dave_d said:
No doubt they're energy dense. I read somewhere that the most dense way to store hydrogen (clean fuel of the future) is to use hydrocarbons. (There's literally more hydrogen in a tank of gas than a compressed tank of H2) Admittedly nukes apparently have one big downside. It takes a long time before they start making money.

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The guys on Shawn Ryan were talking about this, apparently most of the cost for nuclear reactors is building a big ass plant, dealing with the regs, the YEARS of time to get them approved and built. These guys want to make semi-truck trailer sized reactors in a factory that can be shipped to anywhere and stacked up to deliver however much power you need.


Obviously some this may be venture capital fundraising bullshit, but if they are correct it would be a big revolution in power generation across the world, really taking it to coal.
 
And recently Jaguar-Land Rover fired 500 managerial positions.
That marketing rebranding and that focus on EV sure is paying off....

crash GIF
 
jason10mm said:
They are on the cusp of having gas being made by pulling CO2 from the atmosphere, powered by nuclear reactors. EV cars are DEAD, at least the consumer market. No one is gonna build out the EV grid when gas becomes carbon neutral.
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Some companies like Porsche and Toyota use efuel in race
 
DonkeyPunchJr said:
www.motor1.com

JLR CEO Suddenly Retires Ahead of Jaguar's Big Relaunch

After 35 years at the company, and two years at the helm, JLR boss Adrian Mardell is retiring. It comes as Jaguar rebrands, and Range Rover is set to go electric.
www.motor1.com www.motor1.com

CEO is retiring, no successor announced yet.

I think probably the new Jaguar cars are so amazing, he wants to let a newer, younger CEO receive all the glory and credit for a successful launch.
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He's fucked up so badly, it'll be a glass cliff situation, which is where they appoint a woman who will have to take the brunt of the fallout.
 
He's screwed the company, caused a ton of people to lose their jobs and livelihoods, and will now take his retirement and be just fine.

Seems about right.
 
Jinzo Prime said:
Bro, they also changed the Land Rover logo, what the heck is this?

new-range-rover-stacked-and-mirroed-double-r-logo.webp


range-rover-logo.webp
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Maybe I'm blind. I see and R and L, but whats the bottom art for? Similar to the Jag logo, they are really big into symmetrical shapes.

As for their Jag rebranding, what a shit show. Massive cars, expensive EVs only, LGBTQ marketing, blinding colours you'd find at a fabric store. They must really like doing a 180 vs what a traditional luxury car buyer wants.

It makes no sense because the targeted audience for these new cars are a big change. It's basically now this:

- They got lots of money ($100k+ on a car). So even the lower priced consumers looking for entry model $60k BMW or Audi cars are dashed. Looks like any XE or XF users are out of luck even if they like giant pink cars. Were talking the avg Jag consumer will skew to higher end model luxury car market
- They want EV
- They want blinding bold colours, including pink which seems to be shown all the time
- They want a huge sedan
- They want the brand image to be a vibe combining LQBGT and a United Colours of Benneton montage using waify fashion models

I'm no car expert, but how big of a car market can that be to sustain Jaguar?
 
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StreetsofBeige said:
Maybe I'm blind. I see and R and L, but whats the bottom art for? Similar to the Jag logo, they are really big into symmetrical shapes.

As for their Jag rebranding, what a shit show. Massive cars, expensive EVs only, LGBTQ marketing, blinding colours you'd find at a fabric store. They must really like doing a 180 vs what a traditional luxury car buyer wants.

It makes no sense because the targeted audience for these new cars are a big change. It's basically now this:

- They got lots of money ($100k+ on a car). So even the lower priced consumers looking for entry model $60k BMW or Audi cars are dashed. Looks like any XE or XF users are out of luck even if they like giant pink cars. Were talking the avg Jag consumer will skew to higher end model luxury car market
- They want EV
- They want blinding bold colours, including pink which seems to be shown all the time
- They want a huge sedan
- They want the brand image to be a vibe combining LQBGT and a United Colours of Benneton montage using waify fashion models

I'm no car expert, but how big of a car market can that be to sustain Jaguar?
Click to expand...
Gays are the richest in that pseudo-group and I can't see anyone with good taste buying a new jag. Ugly as hell.
 
StreetsofBeige said:
Maybe I'm blind. I see and R and L, but whats the bottom art for? Similar to the Jag logo, they are really big into symmetrical shapes.

As for their Jag rebranding, what a shit show. Massive cars, expensive EVs only, LGBTQ marketing, blinding colours you'd find at a fabric store. They must really like doing a 180 vs what a traditional luxury car buyer wants.

It makes no sense because the targeted audience for these new cars are a big change. It's basically now this:

- They got lots of money ($100k+ on a car). So even the lower priced consumers looking for entry model $60k BMW or Audi cars are dashed. Looks like any XE or XF users are out of luck even if they like giant pink cars. Were talking the avg Jag consumer will skew to higher end model luxury car market
- They want EV
- They want blinding bold colours, including pink which seems to be shown all the time
- They want a huge sedan
- They want the brand image to be a vibe combining LQBGT and a United Colours of Benneton montage using waify fashion models

I'm no car expert, but how big of a car market can that be to sustain Jaguar?
Click to expand...
Queer gen-z hipsters with a taste for 6-figure luxury cars… there must be dozens of them!
 
jason10mm said:
www.forbes.com

Carbon Engineering - Taking CO2 Right Out Of The Air To Make Gasoline

Extracting CO2 from air is the best way to reverse global warming without resorting to expensive technologies, convoluted tax schemes or preventing billions from getting sufficient energy. If you then make gasoline from it, then you’d kill two birds with one stone. That stone is Carbon Engineering.
www.forbes.com www.forbes.com

Shawn Ryan has had a few folks on recently talking about small nuclear reactors to power these things.
Click to expand...
If they were on the cusp in 2019 of producing cheap gasoline they should have it up and running by now.
This feels like another techbro pipe dream to get investors to fork over billions based on pretty powerpoint presentations.

These fuels can presently be produced by Carbon Engineering for less than $4/gallon, making them slightly more expensive than fossil fuels, but similar to biofuels. Low-carbon mandates and fuel standards make them very competitive with any fuel.

And the costs will continue to come down.
Click to expand...

Sure, any day now.
 
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