AJUMP23
Parody of actual AJUMP23
I haven't read the full article, but isn't this exactly what they're doing?
This obsession with removing film noise is precisely the reason everything looks so oily and fake(-ish).
That film iso noise should not be considered a fault in image quality. It can not be dealt with properly anyway, not yet at least. The pixels always end up visibly dilated when tring to remove it in post.
I agree older movies on film should retain the look of the film, with grain. I would just want a straight transfer from the negative.