http://www.jeux-france.com/news12780_joanna-dark-adore-le-coca-cola.html
Microsoft joined Coca Cola for the promotion of its next hit Perfect Dark Zero on Xbox 360 the Netherlands. The editor worked much on the image and the aspect marketing of Joanna Dark to make the heroin of the play even more real. During X05 one week ago for example, we had had the surprise to discover while returning to the hotel, after the press conference of Microsoft, a small signed message of the hand of Joanna Dark thanking us for having come and inviting us to continue our mission. Coca Cola proposes to us as for them the possibility of gaining Xbox 360 by carrying out a search, as from October 14 on the site http://www.cocacola.nl/, to find Joanna Dark, at least the actual address of its apartment in Amsterdam, it will thus have to be proven that you are an effective secret agent. A rather original initiative which changes a little traditional models of publicity campaign.