I'm pretty sure all of this is the result of conflicting booking. You know, that feels so much like some guy (trips ?) wanted to make that feud hot as fuck, while others believed it's not really working.
I thnik they never really decided between building it from scratch and giving them momentum or playing on the history. I think it's a really bad move to play on history. You don't just present a feud telling people "well those guys hate each other, isn't it awesome ?" In RAW, it never felt that way. It feels like they are you know.. an old couple yelling at each other at best.
you are right, the feud right now is just a parody of peter griffin vs chicken. They should rest for a while and retake the feud i dont know, after the royal rumble when one cost the elimination to the other or something like that, and then take all the recap of the history between those two.
It was a great oportunity wasted, but hey, vince's life is about wasted oportunities.