Entropia for CEO, COO, GM, Chairman, and whatever else position exists. Sometimes more is less.
I can say fairly confidently I could attract a larger number of viewers and revenue for RAW/Smackdown and PPVs.
First off, do the PPV and belt thing I listed above. Belts are now tiered and make sense as to who the draws are. PPV buyrates would increase via the below.
Secondly - offer the web PPVs at a more competitive rate. $50, FUCK NO. $20-25? Yes. I guarantee the increased buys would generate more revenue than the cannibalization of lowering the price.
Third - Raw and Smackdown offered as a stream on the WWE site. Let USA/SyFy show all their normal advertising and offer them on-site advertising banners on the streams at a reduced or non-existant rate as compensation for them potentially losing television viewers. Show of hands how many people watch a stream/lamp vs. actually on TV? This would increase viewers and make the WWE look a lot better. The WWE would be able to have harder stats on segments and timelines of the show.
Fourth - Proper booking, longer consistent storylines. I'm not expecting callbacks like you would get out of Arrested Development, but storylines that make sense across the entire roster. Too much focus is put on John Cena with minimal efforts put on the rest of the roster. Have a dedicated writing staff of 3-5 guys for those midcard guys, a team of 1-2 overseeing the entire show, and then 3-5 for main event guys. There would definitely be some cross-communication between the teams to allow for transitions and feuds as someone moves up/moves down.
Fifth - Bring back some attitude. I don't mean calling everyone SOBs, having people go through a table every week, or bleeding all over the place... but the WWE audience has ages where an edgier product makes sense. A great storied wrestling match is awesome, but the WWE focuses too much on the kids who just want to pop for Cena, Kofi or Santino. Give the adults something that makes them want to watch, for the most part we know exactly how things are going to go based on who is out there. Surprise us! Shock us!
The WWE has some great potential with the third hour of RAW, and we all know how they're going to flounder it. What we want? An hour that focuses on matches, rising up and coming stars and further feud/plot development. What we'll get? Ryback and Funkasaurus squash matches, Cena promos and B A * moments.