With Raw jumping to a new Network on the 25th with less than optimum promotion, that opens the door for Nitro to gain some ground in a Monday night ratings war they’ve lost for almost two years straight. WCW plans on pulling out all the stops for the show next week, which is what they usually do in these situations. However, Nitro was given two unopposed weeks earlier this month and put on at least one very well-received show, but this week they were already back down to the 2.8 they’d been drawing pretty regularly prior to the pre-emptions. Plus, Nitro will not be unopposed next week — Raw will still air at 9:00 PM, just on a new network. Any hardcore WWF fan who really wants to find it will just have to flip through the channels. There is a mistaken belief that USA is available in far more homes than TNN, but the truth is that TNN is available in about 76 million homes and USA in about 77 million. Plus, when you look back at the debut of Smackdown, the show did very well for itself the first week in despite airing on the very poorly-rated UPN network. To make a long story short, the WWF won’t be too hard to find, and if someone put a gun to my head I’d predict a 4.3 for Raw and a 3.1 for Nitro. I would also guess that within a month, Raw will be back up to around a 5.5 or 6.0 rating.
The ruling also opens up the door for the long-expected announcement of a deal between USA and ECW. While nobody has said anything publicly as of press time, the feeling was that a deal would be announced for a late-night weekend timeslot for ECW on USA sometime in the next two weeks.
The WWF’s deal with Viacom already shook up the wrestling industry by resulting in the cancellation of ECW’s national television show on TNN. But the actual WWF jump from USA to Viacom will have even more far-reaching implications for all three major companies. It will be intriguing to see where things stand a week, a month, and a year down the road.