I liked this quote from the interview:
His records did used to say reduced by Rick Rubin.
"For him, its really just inside of him. Im still just a kid learning about minimalism, and hes a master of it. Its just really such a blessing, to be able to work with him. I want to say that after working with Rick, it humbled me to realize why I hadnt even though I produced Watch the Throne; even though I produced Dark Fantasy why I hadnt won Album of the Year yet.
This album is moments that I havent done before, like just my voice and drums. What people call a rant but put it next to just a drumbeat, and it cuts to the level of, like, Run-D.M.C. or KRS-One. The last record I can remember and Im going to name records that youll think are cheesy but like, J-Kwon, Tipsy. People would think thats like a lower-quality, less intellectual form of hip-hop, but thats always my No. 1. Theres no opera sounds on this new album, you know what I mean? Its just like, super low-bit. Im still, like, slightly a snob, but I completely removed my snob heaven songs; I just removed them altogether."