http://www.msn.com/en-us/foodanddri...ces-kold-machine/ar-AAeUZIw?ocid=ansmsnfood11
Should Sodastream be worried?
Still, it's not yet clear who will buy the Keurig Kold, which is the size of a very large crockpot. Keurig says the suggested retail price for the machine is $369.99, but that prices could be as low as $299 depending on promotions. Each pod will cost between $1.12 and $1.25 and make an 8-ounce serving. That means it's not really a way to save money, since people can buy 2-liter bottles and 6-pack cans of soda for less, on a per-serving basis.
Instead, Keurig CEO Brian Kelley said Kold is a way for people to have a variety of drinks at their disposal, without having cans and bottles take up space in their homes. Among the other drinks the machine can make are "craft" sodas made by Keurig, and later this year, cocktail mixers.
"It's a premium it's about choice and convenience," Kelley said.
With SodaStream, people fill a bottle with water and press down on a button to carbonate the liquid. They can add as much carbonation and flavoring as they want. A complaint among some users is that the carbonation comes from a CO2 canister, which needs to be replaced every several weeks or so, depending on how often it's used.
The Keurig Kold, by contrast, is more controlled. People fill the machine's water tank, then insert a pod to create a specific drink, such as Coke. The pods have two chambers one with the carbonation, and one with the syrup or flavor. The machine makes the drink in about 90 seconds or less, chilling the water in the process.
Should Sodastream be worried?