More like the opposite, The day YouTube screw all those "content creator" which are usually people like me and you, they'll be unqualified to find a real job and they will struggle for the rest of their lives, seriously, I don't give a shit about people having big money for playing video games or making "critic" videos, that's good for them but the platform and the media itself is unstable, it could crumble anytime and only the biggest will be safe, you can already see Angry Joe crying everytime one of his videos get demonetized so imagine if he don't get enough money because YouTube or advertiser decides to stop there...
Well I don't give a shit at the end, just my 2 cents, secure your future dudes.
Angry Joe use to have a really good job in the tech industry working for Alienware. Pretty poor example, he has years of experience in the Tech industry. Same for someone like JayTwoCents (and tech channels aren't in danger here).
This is where I applaud people like Kinda Funny, Easy Allies, Jim Sterling, and even LinusTechTips. Why? Because they are paving the path to success that doesn't rely on YT ads. Let's say LinusTechTips had all their YT ads yanked. It would be a significant blow, but it wouldn't sink them as they diversified their income. Every single video has a sponsor. They make money on a different platform that provides early content access. They have a successful merch store. They make money off affiliate links for the products they talk about.
The other three I mentioned make money off either just Patreon or Patreon plus sponsors. The easiest way to get your ad revenue back is to either crowd fund your work or instead of YT controlling your ads, go directly to the ad companies and convince them your audience is worth advertising to with a sponsorship.
You still hold this mantra that making YT videos "isn't a real job". Yet, it is. The ability to develop large audiences and be entertaining in some fashion is a real job and has real world value.
I know a lot of people assume it all boils down to swearing while playing a game, but it's far more than that. Even then, there are tons of brands that want to target "gamers". Companies want to make money first and foremost. They don't just ignore gamers who swear for company image. Their image is dollar signs. You just need to make friendly
With those companies.
YT is a middleman that is worried about their share. And I understand it. You think YTers are getting hit hard? YT was barely breaking even. So imagine what advertisers pulling out did to YT.
Obviously google has money. That's not the issue.
There are many ways to continue to do what you do for a living. YTers are simple now getting to deal with what traditional websites have dealt with for years. It's really hard to make money creating content on the internet relying on middlemen and ad companies where you have no control or they try to restrict what you do (i.e., no swearing). But many websites have found a way around it. For me? I actually make a majority of my income off affiliate links. As my primary source of money, large social media followings are more valuable for me to make money than the actual site and YT channel I run.
But I still spend a majority of my time working on the site and channel and use those affiliate links to fund the work I actually enjoy doing.
This stuff is a legit job. YTers just haven't had to think outside the box and enjoyed the same boom in easy success websites did in the the early to late 2010 or so. Now it's nearly impossible to make money off standard ads. Yet websites still exist, right?