Laura Fryer - Saving Bungie

winjer

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Bungie is facing an existential threat. They've lost the trust of their players, partners and team. Marathon is struggling and they've once more been caught stealing artwork. Can Bungie or Sony lead the team through the latest crisis? The odds are stacked against them, but it's possible with the right approach. Studio survival isn't guaranteed, though, as you'll see when I reveal the fate of Microsoft's first foray into the fighting and RPG genres, project "Dragon".
 
I'll dive into this in a bit. Her videos are always so thoughtful, insightful, and professional. She's a rare gem in the YouTube space.
 
Her superpower is just responding to what the audience is actually saying instead of pretending it isn't happening.
What a novel concept lol.

Now, imagine if game studios did that.

Say Word Lol GIF by Desus & Mero
 
I'll watch this properly in a few, but prior to this, I am just going to say it's a tall bloody order to turn things around given that huge multi-billion investment and how vicious the GAAS scene is, especially those like attempting to get into the extraction market when joining way too late against other mature competition.

The Bungie of old is not the Bungie of today. Sometimes things can evolve and change for the better against all odds. But like anything with all apparent visual evidence and what has transpired thus far, the cards are truly, surely stacked against them.

Can only wish and hope for the best because a lot of people at Bungie got screwed over by greedy upper management. Those are the ones that deserve the hope of getting their career and related security in order and to keep their passion and love for games (and video game making if still staying in career wise before any potential disaster comes).
 
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It's a bit premature. Summer games fest is later and the new trailer with original unstolen art is going to make COD look like Concord.
 
I'll watch this properly in a few, but prior to this, I am just going to say it's a tall bloody order to turn things around given that huge multi-billion investment and how vicious the GAAS scene is, especially those like attempting to get into the extraction market when joining way too late against other mature competition.

The Bungie of old is not the Bungie of today. Sometimes things can evolve and change for the better against all odds. But like anything with all apparent visual evidence and what has transpired thus far, the cards are truly, surely stacked against them.

Can only wish and hope for the best because a lot of people at Bungie got screwed over by greedy upper management. Those are the ones that deserve the hope of getting their career and related security in order and to keep their passion and love for games (and video game making if still staying in career wise before any potential disaster comes).
moral of the story: having once, or even twice, been in the right place at the right time? that doesn't guarantee always being in the right place at the right time...
 
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Her superpower is just responding to what the audience is actually saying instead of pretending it isn't happening.
So you're saying she's some kind of clickbait grifter?

J/K I love her videos and really enjoy her examples drawn from her personal experiences in the industry. Some hate her because she speaks the truth.
 
Didnt watch it but does she call out toxic positivity/woke culture and bungie turning their back on loyal hardcore fans from halo series/first destiny?
Otherwise its pretty hard to cure bungie, same way a doctor cant cure patient from a disease if he cant even properly figure out the disease.

Sony paid for bungie over 3,6b usd, so that company has to start making serious bucks back asap, otherwise they will be if not closed then at the very least chopped up into many smaller teams/made into tech helpers.

Back in 2022 even clown like Michael Pachter was sure sony overpaid:
And now 3 years later it only got much worse after that, after marathon flops/bombs w/e u call it i think sony gonna give bungie one final chance- proper destiny 3 or halo-like singleplayer game, if they fuck up even that, it has to be a:
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I want them to be exterminated. Ever since they got their asses into GaaS and tasted MTX, this company died. No reason to feel bad for the Bungie name when it's just a name, and not the talent it used to have.
 
I usually like her videos, but this one was a little over the top with the "back in my day this is what we did" segment, and she didn't really tie it into Bungie's mess like she usually does. The takeaway is that they should just hire a middleman between Bungie and Sony and focus on leaning on the strong workers to help right the ship. Not rocket surgery or anything, and I don't know if putting pressure on the good workers when they're likely already trying to get out is the right move either.
 
Laura seems to have some good analysis and insight. Thanks for the heads up on the video.
 
Sony still want to release marathon because once it fails they can take over bungie and get ride of it's executives
 
Well, State of Play and SGF are currently finished with only the Xbox Showcase remaining of any note, so the likelihood of Marathon showing up is zero.

Seems there might be some credence to Sony pulling marketing back. The only thing Sony had said is there will be a deep dive on Yotei in July.

There's Gamescom in August, but wasn't it supposed to release in September? ARC just pegged their date for October.

They also seemed to not care about any grievances(outside the art thing) the community had during that livesteam, giving either no answers or "small tweaks".


I find no way it hits that date. I'm sure it's already been delayed, but any reveal of a delay is probably seen as more negative press when they game can ill afford it.

The game is dead, imo.
 
What she says makes total sense. It's easy to notice she's very experienced in game production and has common sense.

But she's assuming that all the doomer rumors about Bungie are right, which pretty likely at least a portion of them are lies and a portion of other ones are half truths from some angry fired incompetent person, or some junior tester or something like that, that talks and complains a lot but doesn't really have an idea of how things are going in the studio.

Obviously teams have issues from time to time, better and worse times, people that leaves and people that joins over time, that's normal stuff and doesn't mean that the studio is in trouble. Pretty likely they'll properly address the issues they may really have. Some of them on time for launch, other ones may need some extra time.

The game might get delayed, something super common in the industry, and that may already happened in this game in particular. Being a GaaS, it's also highly likely that may release with a maybe too barebones, not full featured Minimum Viable Product and then to start to build on top, expanding it and iterating it taking into consideration -in addition to obviously devteam ideas- player feeback and suggestions plus player tracked data via metrics and statistics.

It may have a rocky, rough, not stellar record breaking release, but then improving and building on top they may highly improve it and be very successful considering the context of the niche they are targeting (they are leaving out by design the PvE only players, the solo PvP players and also betting in the survival -you lose everything you were carrying- extraction formula that may be frustrating for many).

Sony still want to release marathon because once it fails they can take over bungie and get ride of it's executives
Sony already took over Bungie back in mid 2022 when they completed the acquisition of the 100% of Bungie.

Since then Bungie is a fully owned SIE subsidiary, that reports to the SIE head of first party games (now CEO of SIE Studio Business Group) Hermen Hulst, who since the acquisition has been part of the Bungie board of directors, like SIE's SVP of marketing.

Since then SIE got rid of the Bungie executives they considered appropiate and will continue doing so when they think makes sense. There is absolutely nothing stopping them from doing so. If they don't kick more executives it is because they think isn't needed.

Let Bungie die.

They are "Bungie" in anme only.

All those that made them great have long moved on.
They won't die, every year Destiny 2 is one of the top 10 top grossing games in PC and works very well in console too.

And despite the criticism from some people, Marathon had great numbers in the trailers they shared and in the amount of people trying to apply for the closed alpha, showing there's a great interest on this game. It may release with some issues, most of which will eventually be fixed, but very likely will be very successful.
 
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i doubt they go the studio closure route after the inevitable under performing "marathon."

They will likely have one more shot at making something great. Maybe a Destiny 3 (if they even have the talent anymore). Maybe something new.

But, it's likely true that the vision of the Halo and Destiny 1 days of Bungie are behind them.
 
Sony still want to release marathon because once it fails they can take over bungie and get ride of it's executives

I think in exchange for the inevitable delay and avoidance of immediate layoffs, Bungie will be absorbed into PlayStation Studios and under direct leadership of PlayStation Studios.

It's a situation where the outcome is the same but the destination is different.
 
Haven't watched it yet, but the creatives who constitute what gaming forum posters mean when they type "Bungie" have been moved on for basically a decade. Are they supposed to hire them all back and somehow make them genuinely excited to wear the Bungie t-shirt again? It's over guys. Bungie exists in name only. I advise gaming forum members install a browser extension that changes the text of "Bungie" to "Pete Parsons' start-up game studio". It's just more accurate that way and you won't confuse yourself by thinking it has anything to do with the people who created Halo.
 
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