What I think is a fundamental flaw in how LRG sees scalpers as a part of the demand.
Scalpers are not part of the demand: They buy up limited quantity BECAUSE there is unmet underlying demand from real buyers. This is an economic fact; If someone is scalper, they hold no intrinsic value for the product, only its resale value, so they only enter the demand if the quantity isn't enough at the price they selected.
Be wary of trying to placate scalpers as a necessary evil and piss off your customer base on the process. You will lose BOTH simultaneously.
I'm not sure what exactly it is that you want from LRG...? Should they simply deny the existence of scalpers as part of their customer base? Not sure how that would help.
They're already limiting the number of copies per customer, which frankly, is a risk for them. They would be better off if scalpers bought ALL of their copies in minutes, in stead of having to go through a 2nd round and hope for all of their stock to be sold out.
Also, with this bundle thing they tried today (which admittedly was flawed in execution), they imposed another scalper-unfriendly measure.
So it's not like they're facilitating scalper behaviour, or attracting them. I mean: attracting them is inherent to their business model. But they're not going to change thát, because their competitors who work differently are consistently stuck for months with remaining stock, which LRG likely couldn't afford.