That's my feeling about this game - it looks like SoM (Max even looks as generic as the protagonist from that game) only with a car building mechanic instead of the nemesis system.
And this game looks like it could really benefit from using the nemesis system.
As a fan I really want this to be good, but we'll see. I've been playing the shit out of Until Dawn and Phantom Pain since last week, so I don't have time for this now either way.
I don't really understand these direct comparisons. Both games are published by the same company but neither is made by it. Avalanche (Mad Max) isn't Monolith (Shadows of Mordor).
The half price PC offers combined with a late review embargo set of alarm bells too.
That's at key seller sites though, which is common for PC game releases. The game hasn't been discounted at all on Steam.