Okay, so let's try to get some real Iconic Masters speculation going.
I think we can all agree that to be a success the set's EV needs to be generally in the neighborhood of EMA. If you look at that set today, it's got 14 cards you can open that pay for the pack on their own, with around a 16% chance of opening one in any given pack. They'd definitely want to hit at least those numbers on day one.
Didn't they already say Iconic Masters is Dragons, Angels, Demons, Sphinxes, and Hydras(lol)?
The exact quote is:
"Iconic Masters offers players a tour through some of the most powerful cards in over 20 years of Magic history. Featuring new artwork on many cards, the set brings an array of Massive Angels, Sphinxes, Demons, Dragons, and Hydras alongside some of our favorite and most memorable spells."
So that leaves us a little bit of wiggle room in the spells department, but does guarantee the set is gonna have a heavy, heavy Timmy bent and a lot of slots stuck with pretty low-value cards.
First off, let's look at those iconic creatures. There's exactly thirteen of them which are unreserved and whose cheapest printing goes for $10+. I'll bold the ones that seem like plausible options:
Zodiac Dragon ($125)
Avacyn, Angel of Hope ($26)
Consecrated Sphinx ($22)
Archangel of Thune ($22)
Atraxa, Praetor's Voice ($18)
Shithiryx, the Blight Dragon ($17)
Kokusho, the Evening Star ($14)
Karrthus, Tyrant of Jund ($13)
Dragon Broodmother ($11)
Sigarda, Host of Herons ($11)
Linvala, Keeper of Silence ($10)
Maelstrom Archangel ($10)
Scourge of the Throne ($10)
(Zodiac Dragon could be reprinted but it'll basically go to zero as its value is entirely from being in P3K.) So okay, that's not too bad. The wildcard in this category for me is Ugin, the Spirit Dragon: a card that's never been reprinted, is on-theme, and runs a cool thirty bucks today.
The "iconic spells" part is a little tougher. To start with there are about 300 total non-reserved cards worth $10 or more. If we limit that to what plausibly fits the "spell" descriptor and look at Instants, Sorceries, and Enchantments, that number goes down to 87. Of those, some possibilities that present themselves:
Grim Tutor ($195)
Mana Drain ($165)
Imperial Seal ($132)
Flusterstorm ($85)
These are all plausibly "iconic" spells that are played in Eternal formats, exciting for people to see, and will retain a ton of value even on a reprint. We wouldn't see all of them, but any one of these can fill the role Force of Will did in EMA and boost pack value and appeal pretty far.
Capture of Jingzhou ($390)
Temporal Manipulation ($35)
Time Warp ($15)
These are three differently extreme options for reprinting a casual-staple extra turn card; any of them would bring some decent value.
Doubling Season ($50)
Through the Breach ($40)
Goryo's Vengeance ($38)
Food Chain ($30)
Glimpse the Unthinkable ($28)
Mana Echoes ($24)
Mana Reflection ($21)
Omniscience ($20)
Glimpse of Nature ($19)
Sneak Attack ($18)
Patriarch's Bidding ($18)
Bribery ($16)
Tooth and Nail ($16)
Summoner's Pact ($16)
These are all cards with limited or no reprintings (Doubling Season, Sneak Attack and Bribery lead the count with one booster set reprint and one Judge promo each) that have some kind of actual use in either competitive decks or Commander and which fit the Timmy bent of the set (by caring about creatures or ramping you, mostly.)
There'll be some uncommons and commons that could fill out this value as well. Some decent options:
Ashnod's Altar ($9)
Gemstone Mine ($7)
Lotus Petal ($6)
Goblin Lackey ($6)
Shattering Spree ($5)
Eternal Witness ($5)
Lightning Greaves ($4)
Lava Spike ($4)
Remand ($4)
When I started this I figured that this set was doomed to be undervalued, but looking at these lists it's at least very possible to construct a pretty compelling list. What all am I forgetting here?
What does "finish" look like in this case?
One in each color, exactly like the other three cycles.