Kabuki Waq
Member
"Greg Kasavin
Executive Editor
Show Me Something
The ourcolony marketing campaign took many forms.
I've never experienced a platform launch that was anything like the Xbox 360 unveiling. This has been a really wild ride, and while it's been very frustrating from my perspective as an editor, it's been really exciting from my perspective as a game player. I was fortunate to be able to attend the taping of the MTV special, which you can read all about in my account of that event, but what really struck me about all this is how Microsoft's really harnessed grass-roots support for its new console. Rather than go to the mainstream media or the gaming press to break news of the new console, Microsoft went straight to an outlet that can speak directly to its target audience.
As for all those leaked images and rumors over the months, frankly, I wouldn't be surprised if most of them were carefully contrived as part of the overall marketing effort. I mean, we're talking about the company that green-lighted ilovebees.com and ourcolony.net, here. Microsoft is all about the viral marketing and not playing by the rules with the Xbox 360.
The design of the new Xbox is inspired enough to be compared to the iPod.
As for the system itself, I think it looks great, and I'm really excited about the features that it has to offer. It's the same sort of gut reaction I had to the PSP and the iPod. I see it, and I go, "Ooh, I want one."
Then I take a step back, and I realize I know little or nothing about the games for this thing that's coming out in November. What I've seen of the games thus far has me almost completely unimpressed. So I know there's going to be a lot of work that needs to be done in the coming months, because, after all, I don't plan on buying an Xbox 360 just because it looks nice.
I'm happy with the current generation of games. It will take a lot more for Microsoft to convince me that the Xbox 360 represents the next generation of gaming, even though I admit the company's done a great job of building up a lot of excitement over its new machine."
You can tell he is trying to not sound bias but still get jabs in
:lol
Executive Editor
Show Me Something
The ourcolony marketing campaign took many forms.
I've never experienced a platform launch that was anything like the Xbox 360 unveiling. This has been a really wild ride, and while it's been very frustrating from my perspective as an editor, it's been really exciting from my perspective as a game player. I was fortunate to be able to attend the taping of the MTV special, which you can read all about in my account of that event, but what really struck me about all this is how Microsoft's really harnessed grass-roots support for its new console. Rather than go to the mainstream media or the gaming press to break news of the new console, Microsoft went straight to an outlet that can speak directly to its target audience.
As for all those leaked images and rumors over the months, frankly, I wouldn't be surprised if most of them were carefully contrived as part of the overall marketing effort. I mean, we're talking about the company that green-lighted ilovebees.com and ourcolony.net, here. Microsoft is all about the viral marketing and not playing by the rules with the Xbox 360.
The design of the new Xbox is inspired enough to be compared to the iPod.
As for the system itself, I think it looks great, and I'm really excited about the features that it has to offer. It's the same sort of gut reaction I had to the PSP and the iPod. I see it, and I go, "Ooh, I want one."
Then I take a step back, and I realize I know little or nothing about the games for this thing that's coming out in November. What I've seen of the games thus far has me almost completely unimpressed. So I know there's going to be a lot of work that needs to be done in the coming months, because, after all, I don't plan on buying an Xbox 360 just because it looks nice.
I'm happy with the current generation of games. It will take a lot more for Microsoft to convince me that the Xbox 360 represents the next generation of gaming, even though I admit the company's done a great job of building up a lot of excitement over its new machine."
You can tell he is trying to not sound bias but still get jabs in
:lol
