I had no idea about the deal when I heard about it. I was shocked that Disney/Marvel would have even considered giving Sony perpetual rights for the films when they only had a couple movies left before they got them back. But maybe they were counting on the movies underperforming and it backfiring on Sony. Or maybe they're really not in any rush to have their own take on Spider-Man when the Avengers movies are already successful enough.
Huh?
Marvel sold the rights to Sony back in the mid nineties didn't they?
Bankruptcy, desperation, no market for superhero movies at the time.
The deal over merchandising rights was recently and it involved a swap where Disney/Marvel bought the merchandising rights from Sony and sold Sony their 5% stake in Spider-Man box office gross.
Disney took advantage of Sony's dedication and desperation to making money off of Spider-Man, by letting Sony think they were getting the better end of the deal, and that has now back fired with Sony over spending in production and marketing while Disney sits back and rakes it in through toys and collectibles.
Yeah someone broke it down in the weekly box office thread, it looks like it will need to do around $800m to break a profit for Sony. I still cant believe they gave away the merchandising rights for only $270m. God what a terrible deal that was for them.
If you were taking about this post:
http://www.neogaf.com/forum/showpost.php?p=111539686&postcount=82
Then that was me, and I figured at 50% of marketing being co-funded through advertisements, they still needed $640M WW to break even (not accounting for lesser gross in China).
What it breaks down to is that Sony will not be happy with the performance of this movie in the theater and profits will have to come from DVD sales.
I'm sure they go full steam ahead into the next movie still, and then maybe reevaluate the spinoffs in 2016.