Mat Piscatella from NPD: Data still suggest that subscription services like Game Pass are helping grow the overall market

It's weird but makes you think about what Netflix did to cowboy bepop this week.

I wonder if that was a commercial and critical failure.

It does lead to the constant conversation about the metrics that these content providers use.
 
Is it too much to ask to see the data he's referring to?

If you're going to make data driven conclusions then it's hollow to do so without supporting your statements with said data.
 
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Is it too much to ask to see the data he's referring to?

If you're going to make data driven conclusions then it's hollow to do so without supporting your statements without said data.

It seems more like a "no duh" conclusion. People are social creatures and have more avenues to let their voices be heard thanks to eight jillion different social media platforms. Game Pass subscriber plays a good game and posts about it so Tweet 1 happens. Conversely if that Game Pass users plays a bad game and posts about it, Tweet 2 happens. Further, Game Pass or other subscription services are probably great even if you game is bad as you get paid to be on that service which is going to make you more money 99.9% of the time anyway.
 
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I hate subscription services in general but that's just me and my preference. It's always good to have a wide range of options for customers and the subscription models do offer a great value, especially for people who are digital only. And for the companies it offers a steady stream of revenue income opposite traditional purchasing. It can only be a win win situation. If these two models can co-exist it would be great indeed for the industry going forward.
 
The future of gaming business is subscription based. Its just a matter of time.
Msoft are going to be the top dog in that regard for sure.
Only Nintendo will keep selling physical because their fanbase is more oldschool gmers and will demand it.
Sony will be caught in the middle of it all without being able to lead neither space physical nor digital.
 
I hate subscription services in general but that's just me and my preference. It's always good to have a wide range of options for customers and the subscription models do offer a great value, especially for people who are digital only. And for the companies it offers a steady stream of revenue income opposite traditional purchasing. It can only be a win win situation. If these two models can co-exist it would be great indeed for the industry going forward.
They will... there's no way the traditional model will go away. Ever.

I subscribe and I buys games. As you said a great combination.
 
It seems more like a "no duh" conclusion. People are social creatures and have more avenues to let their voices be heard thanks to eight jillion different social media platforms. Game Pass subscriber plays a good game and posts about it so Tweet 1 happens. Conversely if that Game Pass users plays a bad game and posts about it, Tweet 2 happens. Further, Game Pass or other subscription services are probably great even if you game is bad as you get paid to be on that service which is going to make you more money 99.9% of the time anyway.

Yeh I see that, due to the increased exposure gamepass offers for the games on the service. However I'd expect someone in his position to still be able to provide people with at least a couple of more recent data points to back up his statements.
 
Yeh I see that, due to the increased exposure gamepass offers for the games on the service. However I'd expect someone in his position to still be able to provide people with at least a couple of more recent data points to back up his statements.
might not be allowed to share that in the terms of the data, i assume publishers won't be too happy for that information to be shared publicly without their consent.
 
Correct me if im wrong. Does that data mean CoD is selling better on Xbox than on Pstation in relative terms? Wow. Xbox is killinig it. This is going to be a very competitive gen.
 
Just look at the Steam top sellers:
- Halo #1
- Forza #5 after a month, #2 if you only count full price sales
- AoE #14, or #4 if you count only full price sales

There's no cannibalization basically. Forza was #4 in the NPD just below Pokémon.
 
Correct me if im wrong. Does that data mean CoD is selling better on Xbox than on Pstation in relative terms? Wow. Xbox is killinig it. This is going to be a very competitive gen.
UK sales data? I don't know a good estimate of the number of PS/Xbox's out there in the UK and how many are active uniques?
 
"Potential downside is if a game is poorly received on the service. That sentiment also appears to be amplified, which can weigh sales down."

Yea this is true, i guess theres a risk when the devs launch their games on subscription service.



btw where is the data?
 
Just look at the Steam top sellers:
- Halo #1
- Forza #5 after a month, #2 if you only count full price sales
- AoE #14, or #4 if you count only full price sales

There's no cannibalization basically. Forza was #4 in the NPD just below Pokémon.

I find it interesting that this analysis of Piscatella is always and totally limited to the universe of games that come out on GP and sell on other platforms.

Then..."traditional won't go anywhere"
 
Is it too much to ask to see the data he's referring to?

If you're going to make data driven conclusions then it's hollow to do so without supporting your statements with said data.
Same data these analysts pull out to make digital look like its more of the market
 
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The data he doesn't share and makes conclusions from his ass. Let's believe.
Yeah. It's better that we listen to couch experts from GAF, that don't have even small fraction of data. Don't listen to the guy, who is paid for his analysis and have all important data to draw conclusion from...
 
I find it interesting that this analysis of Piscatella is always and totally limited to the universe of games that come out on GP and sell on other platforms.

Then..."traditional won't go anywhere"
GP isn't a platform and is available on PC so I'm not sure what your point is, but I agree that traditional sales won't go anywhere. Even as an admitted GP enthousiast I still buy plenty of games, it's not supposed to replace those.
 
The data he doesn't share and makes conclusions from his ass. Let's believe.
He also doesn't share the data that show Switch finished first in November. He just said it was number one. I wonder if he pulled all the other rankings out of his ass too? They aren't backed by any data that could be publicly verified.
 
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I can fully understand if a game appearing on gamepass results in the game getting more exposure and hence getting more sales for a good game or equally less sales for a bad game on other platforms. What I don't believe is gamepass increasing sales overall. I think he is referring to the former?
 
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I can fully understand if a game appearing on gamepass results in the game getting more exposure and hence getting more sales for a good game or equally less sales for a bad game on other platforms. What I don't believe is gamepass increasing sales overall. I think he is referring to the former?
I could see it in some individual situations (whether it's an overall net increase, I don't know).

My first exposure to Uncharted was Uncharted 3 on PS Plus. Since then I've bought every available ND game. Same with Souls. DeS was on PS Plus, bought every From game since.

Subscription services can definitely give you access to games by devs you wouldn't have bought, which in turn can influence future purchasing decisions.

In Xbox's example, I definitely don't buy any of their first party day one anymore. Bought Gears 5 digitally for £8 using £5 reward credit. But my spending on MTX has probably increased e.g I'm happy to buy the battle passes for Halo and will buy an armour set.
 
"Grow the market" is a pretty nebulous claim. Are we talking about user numbers, engagement hours, revenue including upsell from add-ons or factoring in subscription costs?

Similarly I'm not at all sure of the criteria to determine "can help boost traditional purchasing". How do you calculate that exactly? Is that an uptick in sales because of the promotional effect of a title being on a service? Especially with the caveat that a bad reception can have the opposite effect and damage sales across the board... Which seems to me like something that would happen in any case!
 
I think he is saying that people talk about a gamepass launch game more than they normally would (perhaps as GP day and date model is still fairly new people mention it a lot?), which "can" help the traditional sales of said game on other non-GP platforms (this part seems like speculation from Matt hence his wording?).

You do you.
 
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Ain't nobody buying stuff anymore on the Xbox ecosystem. Why would they ? They would wait 9-12months till the game drops on GP anyway

Do we have numbers on how many units Halo and forza sold ?
 
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Ain't nobody buying stuff anymore on the Xbox ecosystem. Why would they ? They would wait 9-12months till the game drops on GP anyway

Do we have numbers on how many units Halo and forza sold ?

Few reasons.

Some people want to play the game on day one and not wait 9-12 months for it to drop on GP, that is if it even drops on GP in the first place..

The third party games on GP don't stay there forever. They're in rotation and leave the service..

Some people prefer to buy the games and play them whenever they want, rather than just a timed rental of a game.

Then there are people who only have limited time and only play a few selected games per year. For these people, GP isn't value for money as they'll never play a fraction of the games offered on the service.
 
Ain't nobody buying stuff anymore on the Xbox ecosystem. Why would they ? They would wait 9-12months till the game drops on GP anyway

Do we have numbers on how many units Halo and forza sold ?
"Forza Horizon 5 set a new Forza franchise launch month sales record — including both Forza Horizon and Forza Motorsport titles — while ranking as the 4th best-selling game of November 2021," said Piscatella. "Forza Horizon 5 was the No. 3 best-selling game on Xbox platforms in the month."
 
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Traditional purchasing isn't going anywhere. And it's totally fine as an individual consumer to not want to subscribe to a service. You do you.

this is a fucking lie.

ofc the style of games will change.
look at what spotify did.

is this bad? no but it will change stuff severely
 
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The data he doesn't share and makes conclusions from his ass. Let's believe.

Is it too much to ask to see the data he's referring to?

If you're going to make data driven conclusions then it's hollow to do so without supporting your statements with said data.
Some of you people sound like religious extremists. Is their an automatic switch that turns on in your brain when anything positive about MS comes out?

Like what on planet earth does this guy gain from lieing about subscription services? 😂🤦
 
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I'm quite sure, also, that if people really wanted to see the data, I'm sure NPD would be happy to accept them as new clients and present their findings on the condition that an NDA is signed.
 
Some of you people sound like religious extremists. Is their an automatic switch that turns on in your brain when anything positive about MS comes out?

Like what on planet earth does this guy gain from lieing about subscription services? 😂🤦
These guys are aproaching 9/11 Twoofer levels.i like them.
 
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