Mashing said:
How does Nintendo get people to buy 3rd party games?
There are lots of ways, actually! We can look at some of the things that Sony and Microsoft have done (to great success), or that have worked for Nintendo's 1st party software. Off the top of my head:
* Cut deals with 3rd party publishers. Entice them to take that first step. Make it
impossible to resist putting a slick, (relatively) high-budget title on the Wii because of all the bennies you're providing. This doesn't have to just be straight-up moneyhats -- loans/gifts of devkits, advertising support, etc. all help too.
If Nintendo can get developers to risk a few top-quality games on their system, the chances would be good that all sales going forward (AAA and B+ titles alike) would improve.
* Clear space. Nintendo's been doing a much better job of this than they used to, but there's always room for improvement. Ideally they'd have done step 1 and then be working the lacunae for AAA 3rd party titles into their schedules way in advance to drive up their sales.
* Use the Nintendo marketing machine. The problem is that gamers are looking to Nintendo to see what games to buy, right? Turn that around and start pushing third-party titles with their own preview channels, big Nintendo-funded ad campaigns, etc.
Eteric Rice can cast aspersions on the quality of third-party Wii efforts as much as he wants, but the fact is that no one ever got anywhere telling an acrophobic guy to climb a ladder. Third parties
have been burned before, which means it's Nintendo's
responsibilty to go way above and beyond the call of duty in over-reassuring them it won't happen again if they want the development to happen for their system. I was definitely hoping to see that happen, but so far (again with the slight exception of Square-Enix, who are definitely putting at least a little heft into it) Nintendo doesn't seem interested in actually bringing third parties on board.