Xbox 360 Continues to Struggle in Japan
Microsoft's console being beaten by Game Boy Micro.
by Hilary Goldstein
December 8, 2006 - Microsoft's Xbox 360 has enjoyed success in North America, Australia and the UK, but Japan remains elusive. Despite offering exclusive games from Japanese developers and multiple 360 pack-in bonuses, the new Xbox console is having difficulty gaining traction in the Land of the Rising Sun.
According to a Famitsu Marketing data survey, 113,000 Xbox 360 units have been sold in Japan this year. Over the past 11 months, Sony has sold 1.4 million PS2s. The new releases of PS3 and Wii have already trumped Xbox 360 yearly sales in just a handful of weeks. Even the Game Boy Micro, a niche collectible, managed to sell 150,000 units this year. To be fair, Xbox 360 outsold GameCube in 2006 as Nintendo's now-defunct console sold under 100,000 units.
Microsoft is hopeful that the newly-released RPG from Mistwalker Studio, Blue Dragon, can spark renewed interest in the 360 in Japan.