This Week Sales:
Since 11/27/07:
19 Total Weeks of Next Gen sales.
13 Total Weeks of post-holiday sales.
360 - Following the trend: 2-4k. Next Gen Avg = 9,087.
Post Holiday Avg = 4,903.
Wii - Newer trend: 50-70k. Next Gen Avg = 106,016.
Post Holiday Avg = 69,179.
PS3 - Newer trend: 14-22k. Next Gen Avg = 43,468.
Post Holiday Avg = 22,954.
Results, Analysis, & Expectations
● The 360's sales are insignificant. They will not hit 1 million units before its successor is announced. A week on week perspective (upper graph) actually shows a CONTINUED slide to oblivion. 2k-5k per week for the foreseeable future.
● PS3. Oh god. Seriously. Not good. Not good at all. 20k per week is one thing...14k is quite another. Nothing short of an immediate and severe price drop in combination with an immediate release of FFXIII could change this at this point. This is bad. 10-23k for the next 6 weeks, with a possible +5-10k bump for the holidays.
● Definite trend for the Wii - mid 50's to mid 70's. The Wii is clearly dependent upon hardware shipments, and it appears that units are being held back for a possible holiday-week blitz. 55-75k for the next several weeks, with a possible +15-30k bump for the holidays. 100k week would not be out of the question.
Expectations for 04/09-04/15
360 - 3k*
Wii - 58k << overestimated last week by 14k.
PS3 - 16k*
* = within 5k estimation success the previous week!
This Week's Market Share:
Market Share Week-to-Week
Code:
Date____ 360 Wii PS3
11/27-12/03: 25% 49% 26%
12/04-12/10: 24% 49% 27%
12/11-12/17: 21% 50% 29%
12/18-12/24: 17% 57% 26%
12/25-12/31: 16% 56% 28%
01/01-01/07: 15% 58% 27%
01/08-01/14: 14% 59% 27%
01/15-01/21: 14% 60% 26%
01/22-01/28: 13% 60% 26%
01/29-02/04: 13% 61% 26%
02/05-02/11: 13% 61% 26%
02/12-02/18: 13% 62% 26%
02/19-02/25: 12% 62% 25%
03/26-03/04: 12% 62% 26%
03/05-03/11: 12% 62% 26%
03/12-03/18: 11% 62% 26%
03/19-03/25: 11% 63% 26%
03/26-04/01: 11% 63% 26%
04/02-04/08: 11% 63% 26%
Significant Notes:
● The Wii has had a 1 million unit lead on the PS3 for 6 weeks. (currently 1,188,400 lead)
● The PS3 just had its worst week ever at 14.5k units (previous worst 18.7k).
● The Wii sold 3.62x the PS3 this week, and has 2.44x LTD.
● The Wii JUST BROKE 2 MILLION UNITS (in 19 weeks).
● The PS3 is at least two months from breaking 1 million. Possibly 3.
●
The PS3 has never. once. outsold. the Wii.
If sales repeated this week's results indefinitely, barring all other factors:
● The Wii will have a 2 million unit lead by September. Seriously.
● The Wii will have a 3 million unit lead by March 2008.
Additional thoughts
1. This was the slowest console week in Japan this year. (70k units total)
2. If you're developing for the PS3, you're going multi-platform. If not, Sony is paying you the difference.
3. I have officially moved up my "the PS3 has until this date to figure-it-the-****-out" to January 2008. And it won't.
4. Nintendo just won next-gen. Seriously. Reread this statement and go melt down your N64 and your GC for the failures that they really were.
5. The PS3 is THIS close ] [ to 360-levels of Japanese irrelevance. Is that sinking in, boys?