This Week Sales:
Since 11/27/07:
24 Total Weeks of Next Gen sales.
18 Total Weeks of post-holiday sales.
360 - Established Trend: 2-4k. Next Gen Avg = 7,764.
Post Holiday Avg = 4,301.
Wii - Back to cycle: 55-78k. Next Gen Avg = 101,015.
Post Holiday Avg = 72,744.
PS3 - Falling Trend: 8-13k. Next Gen Avg = 36,811.
Post Holiday Avg = 19,775.
Results, Analysis, & Expectations
● The 360's sales are insignificant. They will not hit 1 million units before its successor is announced. 2k-5k per week for the foreseeable future.
● The PS3's sales are insignificant. Almost irrelevant. 8-13k for the foreseeable future.
● The Wii definitely returned to earth this week, and is definitely on a down-swing week of its established cycle. Sales should hover between 55k-78k for the summer.
Expectations for 05/14-05/20
360 - 2.8k*
Wii - 66k <-- Overestimated by 27k last week
PS3 - 10k*
* = within 3k estimation success the previous week!
This Week's Market Share:
LTD Market Share Week-to-Week
Code:
Date____ 360 Wii PS3
11/27-12/03: 25% 49% 26%
12/04-12/10: 24% 49% 27%
12/11-12/17: 21% 50% 29%
12/18-12/24: 17% 57% 26%
12/25-12/31: 16% 56% 28%
01/01-01/07: 15% 58% 27%
01/08-01/14: 14% 59% 27%
01/15-01/21: 14% 60% 26%
01/22-01/28: 13% 60% 26%
01/29-02/04: 13% 61% 26%
02/05-02/11: 13% 61% 26%
02/12-02/18: 13% 62% 26%
02/19-02/25: 12% 62% 25%
03/26-03/04: 12% 62% 26%
03/05-03/11: 12% 62% 26%
03/12-03/18: 11% 62% 26%
03/19-03/25: 11% 63% 26%
03/26-04/01: 11% 63% 26%
04/02-04/08: 11% 63% 26%
04/09-04/15: 11% 64% 26%
04/16-04/22: 10% 64% 25%
04/23-04/29: 10% 65% 25%
04/30-05/06: 10% 66% 24%
05/07-05/13: 10% 66% 24%
Significant Notes:
● Wii has a 1.5k lead on the PS3 after 24 weeks. That's 62k more per week.
● The 360 hit 360k units this week!
● Only 63.5k home consoles sold this week. 83% were Wii units.
Thoughts
The Wii is definitely in a shipment cycle. Notice how it keeps going up and down at fairly predictable intervals. Up week next week is my estimation. Really shocking at how quickly Nintendo has seized the generation.
For those of you thinking a price cut would be appropriate for the PS3, think again. It's too late for that, as cuts tend to work for great selling products in the next stage of their life cycle. At this point, I think a redesign is in order, and it might actually be met with success. Quietly push the PS3 into it's oversized craftmatic bed of retirement, and introduce the new, slim, beautiful, and more-cheaply made PSThwii. Include rumble, too. Launch at Christmas 2008 with FFXIII (major moneyhats to maintain SE's last faith) and MGS4. $329. Any higher and kiss your home-console-making-ass goodbye.
Pretend this whole other debacle never happened.