Square-Enix are in luck here, because I'm sure both Sony and Microsoft will want to help "co-market" FFXIII, with their logos appearing at the end of commercials. I believe this has happened with a few games before, where all ads paid for by Sony will show the PS3 at the end and all ads from MS showing the 360. It's a big game for both of them, each of the platform holders want Final Fantasy associated with their console (hell, look at the length MS went to getting it), so Square-Enix can pretty much just sit back and watch. :lol