Yeah, I think this comment is pretty apt:soundwave05 said:Yeah the irony I guess is, M:I 3 is apparently by far the best of the series ... but again, I think there's just no audience investment in this franchise.
People do genuinely love the Star Wars, Star Trek, Matrix, Lord of the Rings, Spider-Man, etc. franchises and have an emotional investment in them ... even though some of those franchises dip in quality.
But Mission: Impossible?
Ethan Hunt is a poor man's James Bond and not nearly as fun of a character.
http://hollywood-elsewhere.com/archives/2006/05/upside_of_taps.php
So between Tom Cruise, weak marketing, and simple franchise fatigue, I guess it shouldn't really be that suprising. Still think it's damn fun, though.What strikes me about the whole M:I3 weekend box-office debacle is that I have yet to see anybody point their finger at the franchise itself. Was anyone outside of Paramount clamoring for a third trip to this consistently unsatisfying well? Is there anybody who looks back with genuine fondness at either of the prior Mission Impossible movies? How many people even remember what they were about? Did the creators ever bother to turn government agent Ethan Hunt into a memorable, unique character a la James Bond or Jason Bourne? IMO the entire M:I franchise has utterly failed to create any identifiable resilient personality of its own (other than, arguably, Tom Cruise's), so it doesn't surprise me at all that the public's response to this third go-around has been tepid at best. After all: fool me once...twice...three times??? Fat chance.