Haven't seen this posted yet?
http://www.computerandvideogames.com/news/news_story.php?id=116837
If this is true, then I guess they're planning to make the money back with live subscriptions, premium content etc.
http://www.computerandvideogames.com/news/news_story.php?id=116837
17:35 This morning we were simultaneously shocked and impressed to learn that the house that Gates built has been courting next-gen capable developers and publishers to exclusively create content for Xbox 360, by massively knocking down the cost of the company's per-disk publishing royalty, with one anonymous senior publishing source stating "for a select few there is no per disk royalty". Stunning if true.
If our sources our indeed correct (and these particular ones usually are), this could mean that the financially fortunate company will again operate (for an unknown time) at a financial loss, with the assumed reward being an increased market share through exclusive hosting of as much of the top Next Gen content around as possible. This would also prove to be a double-edged sword, as it would likely limit Japanese rival Sony's options for its upcoming PS3 console.
If this is true, then I guess they're planning to make the money back with live subscriptions, premium content etc.