Reuters
i posted this from gamesindustry.biz yesterday. it talks about microsoft cutting the cost of xbox 360, with gamesindustry.biz implying 360 will see retail price cuts yearly. however, this article didn't match the quote microsoft gave. i've found the original article they quoted [from reuters], which paints a different picture. this indicates microsoft will actually be reluctant to drop 360's retail unless they have to, and that microsoft is far more concerned with profitability next gen.
extracts:
i posted this from gamesindustry.biz yesterday. it talks about microsoft cutting the cost of xbox 360, with gamesindustry.biz implying 360 will see retail price cuts yearly. however, this article didn't match the quote microsoft gave. i've found the original article they quoted [from reuters], which paints a different picture. this indicates microsoft will actually be reluctant to drop 360's retail unless they have to, and that microsoft is far more concerned with profitability next gen.
extracts:
...Analysts have estimated that Microsoft had operating losses of more than $4 billion from the first Xbox, which it introduced nearly four years ago....
...Now Microsoft wants to get many more of its next-generation consoles to market faster, buoyed by a wider selection of titles and an improved ability to keep costs in check.
"We will wind up cost-reducing the product every year," Todd Holmdahl, corporate vice president of the Xbox product group, said in a recent interview.
Microsoft is working to break-even on the Xbox 360 hardware in the the first year or two -- roughly the first third in its expected six to seven-year console cycle...
...The first Xbox was built with off-the-shelf components, including an Intel processor and an Nvidia graphics chip. That configuration got Microsoft to market relatively quickly, but limited its ability to control performance and cost...
...Microsoft, which is aiming to double its market share to up to 40 percent, is less willing than before to subsidize console sales with more lucrative video game software, Piper Jaffray analyst Anthony Gikas said, citing management discussions...
...IDC video game analyst Schelley Olhava expects Microsoft to see results from its new strategy. By 2009, she's forecasting an Xbox 360 installed base of about 40 million units, vs. 49 million for the PS3...