He kind of raises an interesting point. I feel like if they just announced the next Xbox was digital downloads only like Steam the reactions on the whole would've been much more positive. You can't quite do that in 2013, but this looks like a half-step towards that future. In the meantime, people are just really sour on the idea of a physical item only working on one device. I guess pretend you're going to the store to buy a Steam key? Shrug.
The difference is Steam is:
1. Wholly independent and not beholden to shareholder interests
2. Part of a larger, unregulated market of games
3. Convenient
4. Prices are cheap
The client still sucks though.
Just look at the pricing on XBLA and PSN and take a look into the future.
But really, all 3 of those "features" in the rumor completely put me off from buying it.