From what I gathered, Capcom seems to want people to finish LR and transition into the real MH experience: aka HR/MR.
I remember playing MHFU back in the day when I was a stupid kid and abandoning it due to the steep learning curve. I came back with World which even in HR was a mighty proposition for a newbie like me, and then I rushed to Sunbreak in Rise.
This game might be breaking the "your first MH will always be the hardest" as it was in the past.