Ticket prices are what has killed mid-tier movies and is why we only have blockbusters and flops now. If it's not an "event movie" no one is going to spend that kind of money on it. Sad thing is, the smartest thing for them to do would be to release a movie in 3D with no surcharge, but the theaters themselves think the surcharge makes them more money (it doesn't, it just reduces the number of times people go to the theater). Actual ticket sales haven't increased in years, we just keep hearing about bigger numbers because the price of tickets just keeps going up. The entire industry is a mess.