Finally got around to upgrading from my ol' Panasonic EX750 that I've had several years, passed the beauty onto my brother, and went OLED instead of LCD again by picking up a Philips 48" OLED806. The Panasonic was a nice TV considering, but this new one blew it out of the water on the first movie viewing with an UHD Bluray of Alien. Only downer so far is the lack of HDMI 2.1 on my 2080ti, can do 4k/120Hz in monitor mode but with none of the other TV features enabled. Settled on 1440p as I can then use HDR & GSync with a performance boost too - looks a bit softer but it'll do for now till I upgrade the GPU. PS5 works great so far, picked up VRR etc on the TV straight away.
I suppose now I need to upgrade my UHD player too as it only does HDR10 & HDR10+, so no Dolby Vision yet unless I use the Apple TV app.
oh and Ambilight is legit. You'd think its a gimmick but it works so well, especially with games as the light sits in your peripheral vision and makes the TV feel bigger.